A comparative study of food values between the United States and Norway

Claudia Bazzani; Geir W. Gustavsen; Rodolfo M. Nayga; Kyrre Rickertsen

doi:10.1093/erae/jbx033

A comparative study of food values between the United States and Norway

Claudia Bazzani, Geir W. Gustavsen, Rodolfo M. Nayga, Kyrre Rickertsen

Research output: Contribution to journal › Article › peer-review

39 Citations (Scopus)

Abstract

We compare the food values in the USA and Norway using the best-worst scaling approach. The food values examined are aimed at capturing the main issues related to food consumption such as naturalness, taste, price, safety, convenience, nutrition, novelty, origin, fairness, appearance, environmental impact and animal welfare. Results show that respondents in both countries have mostly similar food values, with safety being the most important value; while convenience and novelty are the least important values. Specifically, US respondents consider price more important and naturalness less important than Norwegian respondents.

Original language	English
Pages (from-to)	239-272
Number of pages	34
Journal	European Review of Agricultural Economics
Volume	45
Issue number	2
DOIs	https://doi.org/10.1093/erae/jbx033
Publication status	Published - 2018 Apr 1
Externally published	Yes

Keywords

Norway
USA
best-worst scaling
consumer preference
food values

ASJC Scopus subject areas

Agricultural and Biological Sciences (miscellaneous)
Economics and Econometrics

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10.1093/erae/jbx033

Cite this

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title = "A comparative study of food values between the United States and Norway",

abstract = "We compare the food values in the USA and Norway using the best-worst scaling approach. The food values examined are aimed at capturing the main issues related to food consumption such as naturalness, taste, price, safety, convenience, nutrition, novelty, origin, fairness, appearance, environmental impact and animal welfare. Results show that respondents in both countries have mostly similar food values, with safety being the most important value; while convenience and novelty are the least important values. Specifically, US respondents consider price more important and naturalness less important than Norwegian respondents.",

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N1 - Funding Information: This work was supported by the Norwegian Research Council (grant # 233800/E50) and partially supported by the National Research Foundation of Korea (Grant #NRF-2014S1A3A2044459). Publisher Copyright: © Oxford University Press and Foundation for the European Review of Agricultural Economics 2018.

PY - 2018/4/1

Y1 - 2018/4/1

N2 - We compare the food values in the USA and Norway using the best-worst scaling approach. The food values examined are aimed at capturing the main issues related to food consumption such as naturalness, taste, price, safety, convenience, nutrition, novelty, origin, fairness, appearance, environmental impact and animal welfare. Results show that respondents in both countries have mostly similar food values, with safety being the most important value; while convenience and novelty are the least important values. Specifically, US respondents consider price more important and naturalness less important than Norwegian respondents.

AB - We compare the food values in the USA and Norway using the best-worst scaling approach. The food values examined are aimed at capturing the main issues related to food consumption such as naturalness, taste, price, safety, convenience, nutrition, novelty, origin, fairness, appearance, environmental impact and animal welfare. Results show that respondents in both countries have mostly similar food values, with safety being the most important value; while convenience and novelty are the least important values. Specifically, US respondents consider price more important and naturalness less important than Norwegian respondents.

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A comparative study of food values between the United States and Norway

Abstract

Keywords

ASJC Scopus subject areas

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