A sentiment analysis of audiences on twitter: Who is the positive or negative audience of popular twitterers?

Younggue Bae, Hongchul Lee

Research output: Chapter in Book/Report/Conference proceedingConference contribution

8 Citations (Scopus)

Abstract

Microblogging is a new informal communication medium of blogging that differs from a traditional blog in which content is much shorter. Microbloggers post about topics that describe their current status. Twitter is a popular microblogging service and social media where users read and write millions of short messages on any topics within the 140-character limit. Twitter is used to find the context of social trend. Popular or influential users tweet about their status and are retweeted, mentioned or replied to by their audience. A sentiment analysis of the tweets of popular users and their audiences discovers whether the audience is favorable or unfavorable to the views expressed by such popular users. We conducted a content analysis of over 1,000,000 tweets mentioning or replying to their thirteen most influential users to discover the sentiment of the audience. Arguably, Twitter messages reflect the silent landscape of sentiment towards its most popular users. This study uses the technique of Sentiment Analysis to deliver a valid popularity indicator or measure.

Original languageEnglish
Title of host publicationConvergence and Hybrid Information Technology - 5th International Conference, ICHIT 2011, Proceedings
Pages732-739
Number of pages8
DOIs
Publication statusPublished - 2011
Event5th International Conference on Convergence and Hybrid Information Technology, ICHIT 2011 - Daejeon, Korea, Republic of
Duration: 2011 Sep 222011 Sep 24

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume6935 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Other

Other5th International Conference on Convergence and Hybrid Information Technology, ICHIT 2011
CountryKorea, Republic of
CityDaejeon
Period11/9/2211/9/24

Keywords

  • Twitter
  • social and behavioral sciences
  • social networks

ASJC Scopus subject areas

  • Theoretical Computer Science
  • Computer Science(all)

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  • Cite this

    Bae, Y., & Lee, H. (2011). A sentiment analysis of audiences on twitter: Who is the positive or negative audience of popular twitterers? In Convergence and Hybrid Information Technology - 5th International Conference, ICHIT 2011, Proceedings (pp. 732-739). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 6935 LNCS). https://doi.org/10.1007/978-3-642-24082-9_89