A Technology Valuation Model Using Quantitative Patent Analysis: A Case Study of Technology Transfer in Big Data Marketing

Sunghae Jun, Sangsung Park, Dong Sik Jang

Research output: Contribution to journalArticle

12 Citations (Scopus)


Technology valuation (TV) is an important issue in management of technology (MOT). We use TV results for technology transfer, research and development (R&D) planning, and technology marketing. Diverse TV studies have been applied to MOT. Most of them were dependent on domain experts knowledge, so their TV results could be subjective and unstable. To solve this problem, we propose an objective TV model using quantitative patent analysis. In this article, we consider text mining, social network analysis, technology clustering, and descriptive statistics in constructing our TV model. To verify the performance of our model, we perform a case study of technology transfer in big data marketing.

Original languageEnglish
Pages (from-to)963-974
Number of pages12
JournalEmerging Markets Finance and Trade
Issue number5
Publication statusPublished - 2015 Sep 3



  • big data marketing
  • patent analysis
  • social network analysis
  • technology clustering
  • technology transfer
  • technology valuation

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Finance

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