Alternative labeling programs and purchasing behavior toward organic foods: The case of the participatory guarantee systems in Brazil

Giovanna Sacchi, Vincenzina Caputo, Rodolfo M. Nayga, Jr

Research output: Contribution to journalArticle

23 Citations (Scopus)

Abstract

Regulatory standards and certification models are essential tools guaranteeing the authenticity of organic products. In particular, third-party certification is useful to consumers since it provides guarantees regarding production processes and food quality. In an attempt to cope with the costs and bureaucratic procedures related to the adoption of such certification, groups of small producers have begun to rely upon alternative quality assurance systems such as Participatory Guarantee Systems (PGS). This study contextualizes and analyzes the PGS scheme and describes the Brazilian Rede Ecovida de Agroecologia network. We then investigate the effect of various factors on Brazilian consumers' purchasing behavior for organic products guaranteed by PGS. The results show that employed and older consumers who live in rural and suburban areas are more likely to buy organic PGS products.

Original languageEnglish
Pages (from-to)7397-7416
Number of pages20
JournalSustainability (Switzerland)
Volume7
Issue number6
DOIs
Publication statusPublished - 2015

Keywords

  • Alternative food networks
  • Brazilian Rede Ecovida de Agroecologia
  • Consumer buying behavior for organic PGS products
  • Participatory guarantee systems (pgs)

ASJC Scopus subject areas

  • Management, Monitoring, Policy and Law
  • Renewable Energy, Sustainability and the Environment
  • Geography, Planning and Development

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