Analysis of Food Away from Home Expenditures by Meal Occasion: Are Transactional Variables and Prior Purchase Behavior Important?

Benjamin L. Campbell, Rodolfo M. Nayga, Jr, Biing Hwan Lin

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)

Abstract

Given the rise in health-related issues associated with changing food consumption patterns, we examine the role of not only demographics on food-away-from-home expenditures by meal occasion, but also transactional specific variables (e.g., promotion, ordering, and both facility and meal characteristics) and past away-from-home expenditures. Our results suggest that transactional variables that reflect both facility and meal characteristics as well as ordering, promotion, and party composition variables significantly influence food-away-from-home expenditures by meal occasion. Furthermore, both the timing and amount of previous away-from-home expenditures play a major role in expenditures as well.

Original languageEnglish
Pages (from-to)179-197
Number of pages19
JournalJournal of Foodservice Business Research
Volume17
Issue number3
DOIs
Publication statusPublished - 2014 Jan 1

ASJC Scopus subject areas

  • Food Science

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