Analyzing consumer demand for andean root and tuber products in Peru

Ryan Bathrick, Rodolfo M. Nayga, Jr, Luis Cisneros-Zevallos, Francisco Salas-Valerio, Sergio Iturrizaga

Research output: Contribution to journalArticle

Abstract

This article reports the results of a market level study that examines consumer demand, preferences and perceptions of two Andean root and tubers crops from Peru with natural functional properties. Market analysis was performed on value-added products derived from these tubers-pre-sliced and quality-guaranteed Ulluco, Purple Potato Papa Seca, and functional snacks made from both tubers. Descriptive and multivariate analyses, based on primary survey data, are performed and discussed in the paper.

Original languageEnglish
Pages (from-to)83-101
Number of pages19
JournalJournal of Food Products Marketing
Volume13
Issue number2
DOIs
Publication statusPublished - 2007 May 17
Externally publishedYes

Fingerprint

Snacks
Peru
consumer demand
Solanum tuberosum
tubers
Multivariate Analysis
market analysis
value-added products
snacks
functional properties
potatoes
markets
crops
Consumer Behavior
Surveys and Questionnaires
Value added
Survey data
Consumer demand
Crops
Market analysis

Keywords

  • Andean
  • Andean root and tuber
  • Functional snacks

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Bathrick, R., Nayga, Jr, R. M., Cisneros-Zevallos, L., Salas-Valerio, F., & Iturrizaga, S. (2007). Analyzing consumer demand for andean root and tuber products in Peru. Journal of Food Products Marketing, 13(2), 83-101. https://doi.org/10.1300/J038v13n02_06

Analyzing consumer demand for andean root and tuber products in Peru. / Bathrick, Ryan; Nayga, Jr, Rodolfo M.; Cisneros-Zevallos, Luis; Salas-Valerio, Francisco; Iturrizaga, Sergio.

In: Journal of Food Products Marketing, Vol. 13, No. 2, 17.05.2007, p. 83-101.

Research output: Contribution to journalArticle

Bathrick, R, Nayga, Jr, RM, Cisneros-Zevallos, L, Salas-Valerio, F & Iturrizaga, S 2007, 'Analyzing consumer demand for andean root and tuber products in Peru', Journal of Food Products Marketing, vol. 13, no. 2, pp. 83-101. https://doi.org/10.1300/J038v13n02_06
Bathrick R, Nayga, Jr RM, Cisneros-Zevallos L, Salas-Valerio F, Iturrizaga S. Analyzing consumer demand for andean root and tuber products in Peru. Journal of Food Products Marketing. 2007 May 17;13(2):83-101. https://doi.org/10.1300/J038v13n02_06
Bathrick, Ryan ; Nayga, Jr, Rodolfo M. ; Cisneros-Zevallos, Luis ; Salas-Valerio, Francisco ; Iturrizaga, Sergio. / Analyzing consumer demand for andean root and tuber products in Peru. In: Journal of Food Products Marketing. 2007 ; Vol. 13, No. 2. pp. 83-101.
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