Abstract
This article reports the results of a market level study that examines consumer demand, preferences and perceptions of two Andean root and tubers crops from Peru with natural functional properties. Market analysis was performed on value-added products derived from these tubers-pre-sliced and quality-guaranteed Ulluco, Purple Potato Papa Seca, and functional snacks made from both tubers. Descriptive and multivariate analyses, based on primary survey data, are performed and discussed in the paper.
| Original language | English |
|---|---|
| Pages (from-to) | 83-101 |
| Number of pages | 19 |
| Journal | Journal of Food Products Marketing |
| Volume | 13 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 2007 May 17 |
| Externally published | Yes |
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Keywords
- Andean
- Andean root and tuber
- Functional snacks
ASJC Scopus subject areas
- Business and International Management
- Marketing
Cite this
Analyzing consumer demand for andean root and tuber products in Peru. / Bathrick, Ryan; Nayga, Jr, Rodolfo M.; Cisneros-Zevallos, Luis; Salas-Valerio, Francisco; Iturrizaga, Sergio.
In: Journal of Food Products Marketing, Vol. 13, No. 2, 17.05.2007, p. 83-101.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Analyzing consumer demand for andean root and tuber products in Peru
AU - Bathrick, Ryan
AU - Nayga, Jr, Rodolfo M.
AU - Cisneros-Zevallos, Luis
AU - Salas-Valerio, Francisco
AU - Iturrizaga, Sergio
PY - 2007/5/17
Y1 - 2007/5/17
N2 - This article reports the results of a market level study that examines consumer demand, preferences and perceptions of two Andean root and tubers crops from Peru with natural functional properties. Market analysis was performed on value-added products derived from these tubers-pre-sliced and quality-guaranteed Ulluco, Purple Potato Papa Seca, and functional snacks made from both tubers. Descriptive and multivariate analyses, based on primary survey data, are performed and discussed in the paper.
AB - This article reports the results of a market level study that examines consumer demand, preferences and perceptions of two Andean root and tubers crops from Peru with natural functional properties. Market analysis was performed on value-added products derived from these tubers-pre-sliced and quality-guaranteed Ulluco, Purple Potato Papa Seca, and functional snacks made from both tubers. Descriptive and multivariate analyses, based on primary survey data, are performed and discussed in the paper.
KW - Andean
KW - Andean root and tuber
KW - Functional snacks
UR - http://www.scopus.com/inward/record.url?scp=34547290983&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=34547290983&partnerID=8YFLogxK
U2 - 10.1300/J038v13n02_06
DO - 10.1300/J038v13n02_06
M3 - Article
VL - 13
SP - 83
EP - 101
JO - Journal of Food Products Marketing
JF - Journal of Food Products Marketing
SN - 1045-4446
IS - 2
ER -