Analyzing consumer demand for andean root and tuber products in Peru

Ryan Bathrick; Rodolfo M. Nayga, Jr; Luis Cisneros-Zevallos; Francisco Salas-Valerio; Sergio Iturrizaga

doi:10.1300/J038v13n02_06

Analyzing consumer demand for andean root and tuber products in Peru

Ryan Bathrick, Rodolfo M. Nayga, Jr, Luis Cisneros-Zevallos, Francisco Salas-Valerio, Sergio Iturrizaga

Research output: Contribution to journal › Article

Abstract

This article reports the results of a market level study that examines consumer demand, preferences and perceptions of two Andean root and tubers crops from Peru with natural functional properties. Market analysis was performed on value-added products derived from these tubers-pre-sliced and quality-guaranteed Ulluco, Purple Potato Papa Seca, and functional snacks made from both tubers. Descriptive and multivariate analyses, based on primary survey data, are performed and discussed in the paper.

Original language	English
Pages (from-to)	83-101
Number of pages	19
Journal	Journal of Food Products Marketing
Volume	13
Issue number	2
DOIs	https://doi.org/10.1300/J038v13n02_06
Publication status	Published - 2007 May 17
Externally published	Yes

Keywords

Andean
Andean root and tuber
Functional snacks

ASJC Scopus subject areas

Business and International Management
Marketing

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Bathrick, R., Nayga, Jr, R. M., Cisneros-Zevallos, L., Salas-Valerio, F., & Iturrizaga, S. (2007). Analyzing consumer demand for andean root and tuber products in Peru. Journal of Food Products Marketing, 13(2), 83-101. https://doi.org/10.1300/J038v13n02_06

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