Analyzing consumer demand for andean root and tuber products in Peru

Ryan Bathrick, Rodolfo M. Nayga, Jr, Luis Cisneros-Zevallos, Francisco Salas-Valerio, Sergio Iturrizaga

Research output: Contribution to journalArticle

Abstract

This article reports the results of a market level study that examines consumer demand, preferences and perceptions of two Andean root and tubers crops from Peru with natural functional properties. Market analysis was performed on value-added products derived from these tubers-pre-sliced and quality-guaranteed Ulluco, Purple Potato Papa Seca, and functional snacks made from both tubers. Descriptive and multivariate analyses, based on primary survey data, are performed and discussed in the paper.

Original languageEnglish
Pages (from-to)83-101
Number of pages19
JournalJournal of Food Products Marketing
Volume13
Issue number2
DOIs
Publication statusPublished - 2007 May 17
Externally publishedYes

Keywords

  • Andean
  • Andean root and tuber
  • Functional snacks

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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  • Cite this

    Bathrick, R., Nayga, Jr, R. M., Cisneros-Zevallos, L., Salas-Valerio, F., & Iturrizaga, S. (2007). Analyzing consumer demand for andean root and tuber products in Peru. Journal of Food Products Marketing, 13(2), 83-101. https://doi.org/10.1300/J038v13n02_06