Are results from non-hypothetical choice-based conjoint analyses and non-hypothetical recoded-ranking conjoint analyses similar?

Faical Akaichi, Rodolfo M. Nayga, José M. Gil

Research output: Contribution to journalArticle

20 Citations (Scopus)


Conflicting findings have been found in previous research that compared choice-based conjoint analysis and ranking conjoint analysis in a public good setting. The present paper revisits this issue for a private good in a non-hypothetical context using small and large choice sets. Our results suggest that in a small choice set setting, participants' preferences and willingness to pay are similar across the two conjoint analysis formats. However, in large choice sets, a divergence between the two conjoint analysis formats emerges. Hence, the two conjoint analysis formats can only be used interchangeably in small choice sets, not in large choice sets.

Original languageEnglish
Pages (from-to)949-963
Number of pages15
JournalAmerican Journal of Agricultural Economics
Issue number4
Publication statusPublished - 2013 Jul 1



  • conjoint analysis
  • non-hypothetical settings
  • small and large choice sets

ASJC Scopus subject areas

  • Agricultural and Biological Sciences (miscellaneous)
  • Economics and Econometrics

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