In most experimental auctions, it is a common practice to carry out several bidding rounds for the same product and to post the winning price at the end of each round. This practice can lead to an affiliation of participants' bids and biased value estimates if bids between subjects are inter-dependent. In this paper, the effect of posted prices on bidders' willingness to pay for a good using a random nth price auction is examined. The auctioned good was one kilogram of the Protected Designation Origin (PDO) 'Mongeta del Ganxet Vallés Maresme' white bean, stored in a cloth bag. In general, results indicate that bid affiliation is not an issue in the random nth price mechanism. However, consumers' experience of the auctioned product matters. Experienced subjects are positively influenced by high posted prices while inexperienced subjects tend to decrease their bids when the posted price is low. Interestingly, low posted prices do not influence bids of experienced subjects and high posted prices do not influence bids of inexperienced subjects.
|Number of pages||6|
|Journal||Spanish Journal of Agricultural Research|
|Publication status||Published - 2011 Mar 22|
- Consumer experience
- Posted prices
ASJC Scopus subject areas
- Agronomy and Crop Science