Brand-Situation Congruity: The Roles of Self-Construal and Brand Commitment

Yongjun Sung, Sejung Marina Choi, Spencer F. Tinkham

Research output: Contribution to journalArticlepeer-review

13 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Brand-Situation Congruity: The Roles of Self-Construal and Brand Commitment'. Together they form a unique fingerprint.

Business & Economics

Medicine & Life Sciences

Social Sciences