TY - JOUR
T1 - Changes in consumers’ food purchase and transport behaviors over a decade (2010 to 2019) following health and convenience food trends
AU - Cho, Tae Jin
AU - Kim, Sun Ae
AU - Kim, Hye Won
AU - Park, Sun Min
AU - Rhee, Min Suk
N1 - Funding Information:
Funding: This research and the APC were funded by School of Life Sciences and Biotechnology for BK21 PLUS, Korea University.
Funding Information:
Acknowledgments: This work was supported by a Korea University grant. The authors also thank School of Life Science and Biotechnology for BK 21 PLUS, Korea University, and the Institute of Biomedical Science and Food Safety, Korea University Food Safety Hall, for access to equipment and facilities.
PY - 2020/8/1
Y1 - 2020/8/1
N2 - Although consumers’ food purchase/transport have been reported as causes of food safety risks, there is a lack of empirical data that are feasible to identify persistent and emerging risky behaviors of consumers. This longitudinal trend study consists of individual consumer surveys in 2010 (n = 609) and 2019 (n = 605) to analyze changes in risky behaviors linked to food purchase/transport over a decade. Overall, the results identified purchase/transport time and purchase order as the emerging and unchanged risk factors, respectively. Consumers’ preferences into channels for purchase (large discount stores rather than small/traditional markets) and transport (using cars or delivery) implied the convenience as the noticeable trend. Whereas, unexpected increases in purchase/transport time highlighted the underestimated risks in long-term exposure of foods under inadequate temperature. Food should not be exposed to danger zones > 1–2 h, but consumers might be unaware of the risk especially for preferred channels (e.g., 77 and 36 min. are required for purchase and transport from large discount stores, respectively). In the case of unchanged risky behavior, more than half of consumers in both surveys did not follow proper purchasing orders. Our findings highlight the necessity for novel countermeasures and the improvement of current consumer guidelines against emerging and unchanged risky behaviors, respectively.
AB - Although consumers’ food purchase/transport have been reported as causes of food safety risks, there is a lack of empirical data that are feasible to identify persistent and emerging risky behaviors of consumers. This longitudinal trend study consists of individual consumer surveys in 2010 (n = 609) and 2019 (n = 605) to analyze changes in risky behaviors linked to food purchase/transport over a decade. Overall, the results identified purchase/transport time and purchase order as the emerging and unchanged risk factors, respectively. Consumers’ preferences into channels for purchase (large discount stores rather than small/traditional markets) and transport (using cars or delivery) implied the convenience as the noticeable trend. Whereas, unexpected increases in purchase/transport time highlighted the underestimated risks in long-term exposure of foods under inadequate temperature. Food should not be exposed to danger zones > 1–2 h, but consumers might be unaware of the risk especially for preferred channels (e.g., 77 and 36 min. are required for purchase and transport from large discount stores, respectively). In the case of unchanged risky behavior, more than half of consumers in both surveys did not follow proper purchasing orders. Our findings highlight the necessity for novel countermeasures and the improvement of current consumer guidelines against emerging and unchanged risky behaviors, respectively.
KW - Consumer survey
KW - Convenience
KW - Cultural consumer context
KW - Food preparation behavior
KW - Food purchase/transport time
KW - Food safety
KW - Food trend
KW - Healthy food consumption
KW - Microbiological risk
KW - Risk perception
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U2 - 10.3390/ijerph17155448
DO - 10.3390/ijerph17155448
M3 - Article
C2 - 32751075
AN - SCOPUS:85089125989
VL - 17
SP - 1
EP - 14
JO - International Journal of Environmental Research and Public Health
JF - International Journal of Environmental Research and Public Health
SN - 1661-7827
IS - 15
M1 - 5448
ER -