Cigarette advertising in popular youth and adult magazines: A ten-year perspective

Dean M. Krugman, Margaret A. Morrison, Yongjun Sung

Research output: Contribution to journalReview article

11 Citations (Scopus)

Abstract

Cigarette advertising for youth brands delivered sufficient impressions to reach youths at high reach and frequency levels during the 1993-2002 period. However, a precipitous drop in such advertising is also found at the end of the period. The authors reconcile the findings with those of previous studies and examine the efficacy of guidelines that have been used to evaluate cigarette advertising in publications with high youth readership.

Original languageEnglish
Pages (from-to)197-211
Number of pages15
JournalJournal of Public Policy and Marketing
Volume25
Issue number2
DOIs
Publication statusPublished - 2006

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

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