A brain-computer interface (BCI) provides a direct communication pathway between user and external devices. EEG-based motor imagery paradigm is widely used in non-invasive BCI to obtain encoded signals contained user intention of movement execution. However, EEG has intricate and non-stationary properties resulting in insufficient decoding performance. By imagining numerous movements of a singlearm, decoding performance can be improved without artificial command matching. In this study, we collected intuitive EEG data contained the nine different types of movements of a single-arm from 9 subjects. We propose an end-to-end role assigned convolutional neural network (ERA-CNN) which considers discriminative features of each upper limb region by adopting the principle of a hierarchical CNN architecture. The proposed model outperforms previous methods on 3-class, 5-class and two different types of 7-class classification tasks. Hence, we demonstrate the possibility of decoding user intention by using only EEG signals with robust performance using the ERA-CNN.