Abstract
A number of choice experiment (CE) studies have shown that survey respondents employ heuristics such as attribute non-attendance (ANA) while evaluating food products. This paper addresses a set of related methodological questions using empirical consumer data from a CE on poultry meat with sustainability labels. First, it assesses whether there are differences in terms of marginal willingness to pay estimates between the two most common ways of collecting stated ANA (serial and choice task level). Second, it validates the self-reported ANA behaviour across both approaches. Third, it explores the concordance of stated methods with that of the inferred method. Results show that WTP estimates from serial-level data differ from those from choice task-level data. Also, self-reported measures on choice task ANA are found to be more congruent with model estimates than those for serial ANA, as well as with inferred ANA.
| Original language | English |
|---|---|
| Journal | Journal of Agricultural Economics |
| DOIs | |
| Publication status | Accepted/In press - 2017 |
| Externally published | Yes |
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Keywords
- Attribute non-attendance
- Choice experiments
- Choice task stated attribute non-attendance
- Inferred attribute non-attendance
- Serial stated attribute non-attendance
- Sustainable food labels
ASJC Scopus subject areas
- Agricultural and Biological Sciences (miscellaneous)
- Economics and Econometrics
Cite this
Comparing Serial, and Choice Task Stated and Inferred Attribute Non-Attendance Methods in Food Choice Experiments. / Caputo, Vincenzina; Van Loo, Ellen J.; Scarpa, Riccardo; Nayga, Jr, Rodolfo M.; Verbeke, Wim.
In: Journal of Agricultural Economics, 2017.Research output: Contribution to journal › Article
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TY - JOUR
T1 - Comparing Serial, and Choice Task Stated and Inferred Attribute Non-Attendance Methods in Food Choice Experiments
AU - Caputo, Vincenzina
AU - Van Loo, Ellen J.
AU - Scarpa, Riccardo
AU - Nayga, Jr, Rodolfo M.
AU - Verbeke, Wim
PY - 2017
Y1 - 2017
N2 - A number of choice experiment (CE) studies have shown that survey respondents employ heuristics such as attribute non-attendance (ANA) while evaluating food products. This paper addresses a set of related methodological questions using empirical consumer data from a CE on poultry meat with sustainability labels. First, it assesses whether there are differences in terms of marginal willingness to pay estimates between the two most common ways of collecting stated ANA (serial and choice task level). Second, it validates the self-reported ANA behaviour across both approaches. Third, it explores the concordance of stated methods with that of the inferred method. Results show that WTP estimates from serial-level data differ from those from choice task-level data. Also, self-reported measures on choice task ANA are found to be more congruent with model estimates than those for serial ANA, as well as with inferred ANA.
AB - A number of choice experiment (CE) studies have shown that survey respondents employ heuristics such as attribute non-attendance (ANA) while evaluating food products. This paper addresses a set of related methodological questions using empirical consumer data from a CE on poultry meat with sustainability labels. First, it assesses whether there are differences in terms of marginal willingness to pay estimates between the two most common ways of collecting stated ANA (serial and choice task level). Second, it validates the self-reported ANA behaviour across both approaches. Third, it explores the concordance of stated methods with that of the inferred method. Results show that WTP estimates from serial-level data differ from those from choice task-level data. Also, self-reported measures on choice task ANA are found to be more congruent with model estimates than those for serial ANA, as well as with inferred ANA.
KW - Attribute non-attendance
KW - Choice experiments
KW - Choice task stated attribute non-attendance
KW - Inferred attribute non-attendance
KW - Serial stated attribute non-attendance
KW - Sustainable food labels
UR - http://www.scopus.com/inward/record.url?scp=85031733589&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85031733589&partnerID=8YFLogxK
U2 - 10.1111/1477-9552.12246
DO - 10.1111/1477-9552.12246
M3 - Article
AN - SCOPUS:85031733589
JO - Journal of Agricultural Economics
JF - Journal of Agricultural Economics
SN - 0021-857X
ER -