Consumer preferences for nutritional claims: An exploration of attention and choice based on an eye-tracking choice experiment

Petjon Ballco, Tiziana de-Magistris, Vincenzina Caputo

Research output: Contribution to journalArticle

11 Citations (Scopus)

Abstract

Nutritional claim (NC) requirements on food packages are among the most important and influential EU policy measures related to diet and have the capacity to promote healthy eating. This study combines a discrete choice experiment (DCE) method with eye-tracking (ET) technology to assess consumer preferences for multiple NCs in yogurt selection and explores the relationships between the NC preferences and the visual attention paid to these claims and the visual attention and choice decisions. The results indicate that the low-sugar NC was the least-preferred claim in all the models. Overall, the presence of NCs generally increases visual attention in terms of fixation count, which may be linked to an increased likelihood of affecting the final decision to purchase yogurts with NCs.

Original languageEnglish
Pages (from-to)37-48
Number of pages12
JournalFood Research International
Volume116
DOIs
Publication statusPublished - 2019 Feb 1

Keywords

  • Choice
  • Consumer
  • Eye tracking
  • Nutritional claim
  • Yogurt

ASJC Scopus subject areas

  • Food Science

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