Consumers’ Preferences and Attitudes Toward Local Food Products

Maria Carmela Aprile, Vincenzina Caputo, Rodolfo M. Nayga, Jr

Research output: Contribution to journalArticle

34 Citations (Scopus)

Abstract

In recent years, consumers’ interest in local food has significantly increased. Several studies in the agricultural economics and marketing literature have analyzed mainly consumers’ preferences for local food products. In this study, we perform a consumer segmentation with regard to consumer behavior toward local food. We collected data from a survey conducted during summer 2010 in Naples, South Italy. Consumer segments were identified taking account of five aspects: (1) food consumption styles; (2) perception of local food; (3) purchasing motives; (4) perceived quality of local food; and (5) sociodemographic characteristics. They could be profiled as ethnocentric consumers, environmentalists, strict localists, and quality labeling oriented.

Original languageEnglish
JournalJournal of Food Products Marketing
DOIs
Publication statusAccepted/In press - 2015 Oct 3

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Keywords

  • consumer behavior
  • consumer segmentation
  • local food

ASJC Scopus subject areas

  • Business and International Management
  • Marketing
  • Food Science

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