Consumers' preferences for the attributes of post-PC

Results of a contingent ranking study

Joo S. Lee, Seung Hoon Yoo, Seung-Jun Kwak

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

With the explosive growth of the internet and the change in consumer demand, post-PC is emerging as a substitute for the existing desktop PC and laptop PC. post-PC is a new computer which is portable with wireless networking, cheaper than the existing PC and specializing in the specific functions that consumers want. Rudimentary post-PCs such as PDA, web-pad and smart-phone are already in use. In the future, owing to technological progress, the heterogeneity of related companies and the low entry barrier, various post-PCs will be developed. This paper attempts to analyse consumers' willingness-to-pay (WTP) for post-PC with such attributes as portability, CPU speed, data input method (using key board or electric pen), monitor size, and price. To this end, a contingent ranking method is applied, which makes the respondents rank hypothetical post-PC alternatives featuring various combinations of attributes, via a survey data collected in Korea. Using the estimated WTP, the shape and the capacity of future post-PC are predicted and policy implications drawn for national- and company-level R&D strategies.

Original languageEnglish
Pages (from-to)2327-2334
Number of pages8
JournalApplied Economics
Volume38
Issue number19
DOIs
Publication statusPublished - 2006 Oct 20

Fingerprint

Willingness-to-pay
World Wide Web
Ranking
Consumer preferences
Policy implications
Consumer demand
Korea
Substitute
Portability
Networking
Survey data
Entry barriers
Technological progress

ASJC Scopus subject areas

  • Economics and Econometrics

Cite this

Consumers' preferences for the attributes of post-PC : Results of a contingent ranking study. / Lee, Joo S.; Yoo, Seung Hoon; Kwak, Seung-Jun.

In: Applied Economics, Vol. 38, No. 19, 20.10.2006, p. 2327-2334.

Research output: Contribution to journalArticle

@article{10f39dd0fc814aa69439fedb10aa67f3,
title = "Consumers' preferences for the attributes of post-PC: Results of a contingent ranking study",
abstract = "With the explosive growth of the internet and the change in consumer demand, post-PC is emerging as a substitute for the existing desktop PC and laptop PC. post-PC is a new computer which is portable with wireless networking, cheaper than the existing PC and specializing in the specific functions that consumers want. Rudimentary post-PCs such as PDA, web-pad and smart-phone are already in use. In the future, owing to technological progress, the heterogeneity of related companies and the low entry barrier, various post-PCs will be developed. This paper attempts to analyse consumers' willingness-to-pay (WTP) for post-PC with such attributes as portability, CPU speed, data input method (using key board or electric pen), monitor size, and price. To this end, a contingent ranking method is applied, which makes the respondents rank hypothetical post-PC alternatives featuring various combinations of attributes, via a survey data collected in Korea. Using the estimated WTP, the shape and the capacity of future post-PC are predicted and policy implications drawn for national- and company-level R&D strategies.",
author = "Lee, {Joo S.} and Yoo, {Seung Hoon} and Seung-Jun Kwak",
year = "2006",
month = "10",
day = "20",
doi = "10.1080/00036840500427486",
language = "English",
volume = "38",
pages = "2327--2334",
journal = "Applied Economics",
issn = "0003-6846",
publisher = "Routledge",
number = "19",

}

TY - JOUR

T1 - Consumers' preferences for the attributes of post-PC

T2 - Results of a contingent ranking study

AU - Lee, Joo S.

AU - Yoo, Seung Hoon

AU - Kwak, Seung-Jun

PY - 2006/10/20

Y1 - 2006/10/20

N2 - With the explosive growth of the internet and the change in consumer demand, post-PC is emerging as a substitute for the existing desktop PC and laptop PC. post-PC is a new computer which is portable with wireless networking, cheaper than the existing PC and specializing in the specific functions that consumers want. Rudimentary post-PCs such as PDA, web-pad and smart-phone are already in use. In the future, owing to technological progress, the heterogeneity of related companies and the low entry barrier, various post-PCs will be developed. This paper attempts to analyse consumers' willingness-to-pay (WTP) for post-PC with such attributes as portability, CPU speed, data input method (using key board or electric pen), monitor size, and price. To this end, a contingent ranking method is applied, which makes the respondents rank hypothetical post-PC alternatives featuring various combinations of attributes, via a survey data collected in Korea. Using the estimated WTP, the shape and the capacity of future post-PC are predicted and policy implications drawn for national- and company-level R&D strategies.

AB - With the explosive growth of the internet and the change in consumer demand, post-PC is emerging as a substitute for the existing desktop PC and laptop PC. post-PC is a new computer which is portable with wireless networking, cheaper than the existing PC and specializing in the specific functions that consumers want. Rudimentary post-PCs such as PDA, web-pad and smart-phone are already in use. In the future, owing to technological progress, the heterogeneity of related companies and the low entry barrier, various post-PCs will be developed. This paper attempts to analyse consumers' willingness-to-pay (WTP) for post-PC with such attributes as portability, CPU speed, data input method (using key board or electric pen), monitor size, and price. To this end, a contingent ranking method is applied, which makes the respondents rank hypothetical post-PC alternatives featuring various combinations of attributes, via a survey data collected in Korea. Using the estimated WTP, the shape and the capacity of future post-PC are predicted and policy implications drawn for national- and company-level R&D strategies.

UR - http://www.scopus.com/inward/record.url?scp=33749650373&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=33749650373&partnerID=8YFLogxK

U2 - 10.1080/00036840500427486

DO - 10.1080/00036840500427486

M3 - Article

VL - 38

SP - 2327

EP - 2334

JO - Applied Economics

JF - Applied Economics

SN - 0003-6846

IS - 19

ER -