Consumers' valuation of food quality labels: The case of the European geographic indication and organic farming labels

Maria Carmela Aprile, Vincenzina Caputo, Rodolfo M. Nayga, Jr

Research output: Contribution to journalArticle

99 Citations (Scopus)

Abstract

This paper assesses consumers' preferences and willingness to pay for European Union geographical indication quality labels [Protected Designation of Origin (PDO) and Protected Geographical Indications (PGI)], organic farming label and other product quality cues. Using a choice experiment, random parameter logit model and olive oil as product of interest, results suggest that respondents are willing to pay the highest premium price for a product with a PDO label, followed by organic farming label, a quality cue describing the product as extra-virgin olive oil and then a PGI label.

Original languageEnglish
Pages (from-to)158-165
Number of pages8
JournalInternational Journal of Consumer Studies
Volume36
Issue number2
DOIs
Publication statusPublished - 2012 Mar 1
Externally publishedYes

Fingerprint

Organic Agriculture
Food Quality
Cues
European Union
Logistic Models
Olive Oil
Geographical indications
Organic farming
Food quality
Olive oil
Surveys and Questionnaires
Consumer Behavior

Keywords

  • Choice experiment
  • Consumer preferences
  • European quality labels
  • Olive oil
  • Willingness to pay

ASJC Scopus subject areas

  • Marketing
  • Economics and Econometrics
  • Applied Psychology
  • Public Health, Environmental and Occupational Health

Cite this

Consumers' valuation of food quality labels : The case of the European geographic indication and organic farming labels. / Aprile, Maria Carmela; Caputo, Vincenzina; Nayga, Jr, Rodolfo M.

In: International Journal of Consumer Studies, Vol. 36, No. 2, 01.03.2012, p. 158-165.

Research output: Contribution to journalArticle

@article{63fd15dc125c48c790dc6506d26fb7e6,
title = "Consumers' valuation of food quality labels: The case of the European geographic indication and organic farming labels",
abstract = "This paper assesses consumers' preferences and willingness to pay for European Union geographical indication quality labels [Protected Designation of Origin (PDO) and Protected Geographical Indications (PGI)], organic farming label and other product quality cues. Using a choice experiment, random parameter logit model and olive oil as product of interest, results suggest that respondents are willing to pay the highest premium price for a product with a PDO label, followed by organic farming label, a quality cue describing the product as extra-virgin olive oil and then a PGI label.",
keywords = "Choice experiment, Consumer preferences, European quality labels, Olive oil, Willingness to pay",
author = "Aprile, {Maria Carmela} and Vincenzina Caputo and {Nayga, Jr}, {Rodolfo M.}",
year = "2012",
month = "3",
day = "1",
doi = "10.1111/j.1470-6431.2011.01092.x",
language = "English",
volume = "36",
pages = "158--165",
journal = "International Journal of Consumer Studies",
issn = "1470-6423",
publisher = "Wiley-Blackwell Publishing Ltd",
number = "2",

}

TY - JOUR

T1 - Consumers' valuation of food quality labels

T2 - The case of the European geographic indication and organic farming labels

AU - Aprile, Maria Carmela

AU - Caputo, Vincenzina

AU - Nayga, Jr, Rodolfo M.

PY - 2012/3/1

Y1 - 2012/3/1

N2 - This paper assesses consumers' preferences and willingness to pay for European Union geographical indication quality labels [Protected Designation of Origin (PDO) and Protected Geographical Indications (PGI)], organic farming label and other product quality cues. Using a choice experiment, random parameter logit model and olive oil as product of interest, results suggest that respondents are willing to pay the highest premium price for a product with a PDO label, followed by organic farming label, a quality cue describing the product as extra-virgin olive oil and then a PGI label.

AB - This paper assesses consumers' preferences and willingness to pay for European Union geographical indication quality labels [Protected Designation of Origin (PDO) and Protected Geographical Indications (PGI)], organic farming label and other product quality cues. Using a choice experiment, random parameter logit model and olive oil as product of interest, results suggest that respondents are willing to pay the highest premium price for a product with a PDO label, followed by organic farming label, a quality cue describing the product as extra-virgin olive oil and then a PGI label.

KW - Choice experiment

KW - Consumer preferences

KW - European quality labels

KW - Olive oil

KW - Willingness to pay

UR - http://www.scopus.com/inward/record.url?scp=84867394173&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84867394173&partnerID=8YFLogxK

U2 - 10.1111/j.1470-6431.2011.01092.x

DO - 10.1111/j.1470-6431.2011.01092.x

M3 - Article

AN - SCOPUS:84867394173

VL - 36

SP - 158

EP - 165

JO - International Journal of Consumer Studies

JF - International Journal of Consumer Studies

SN - 1470-6423

IS - 2

ER -