Abstract
Results from a sensory test of edamame, which is soybean (Glycine max (L.) Merr.) harvested near the end of the pod filling stage, followed by a non-hypothetical auction, and finally a questionnaire were used to determine WTP for GM labeled edamame in comparison to unlabeled and non-GM labeled edamame. The results showed a significant price premium for non-GM edamame even though overall sensory impression did not differ between GM and non-GM edamame. Interestingly unlabeled and GM labeled edamame bids were similar suggesting that consumers wanted to be informed. Preconceived consumer notions appeared to play a role as did knowledge, opinion, income, and consumption frequency in subsamples of respondents. Labeling edamame is in the interest of producers as all edamame produced in the U.S. is non-GM.
Original language | English |
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Pages (from-to) | 283-299 |
Number of pages | 17 |
Journal | Agribusiness |
Volume | 34 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2018 Mar 1 |
Externally published | Yes |
ASJC Scopus subject areas
- Food Science
- Geography, Planning and Development
- Animal Science and Zoology
- Agronomy and Crop Science
- Economics and Econometrics