Consumers' willingness to pay for edamame with a genetically modified label

Elijah Wolfe, Michael Popp, Claudia Bazzani, Rodolfo M. Nayga, Jr, Diana Danforth, Jennie Popp, Pengyin Chen, Han Seok Seo

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

Results from a sensory test of edamame, which is soybean (Glycine max (L.) Merr.) harvested near the end of the pod filling stage, followed by a non-hypothetical auction, and finally a questionnaire were used to determine WTP for GM labeled edamame in comparison to unlabeled and non-GM labeled edamame. The results showed a significant price premium for non-GM edamame even though overall sensory impression did not differ between GM and non-GM edamame. Interestingly unlabeled and GM labeled edamame bids were similar suggesting that consumers wanted to be informed. Preconceived consumer notions appeared to play a role as did knowledge, opinion, income, and consumption frequency in subsamples of respondents. Labeling edamame is in the interest of producers as all edamame produced in the U.S. is non-GM.

Original languageEnglish
JournalAgribusiness
DOIs
Publication statusAccepted/In press - 2017
Externally publishedYes

Fingerprint

auctions
willingness to pay
filling period
Soybeans
soybean
Glycine max
income
questionnaires
soybeans
auction
premium
producer
testing
questionnaire
labelling
consumption
price
opinion
test
comparison

ASJC Scopus subject areas

  • Food Science
  • Geography, Planning and Development
  • Animal Science and Zoology
  • Agronomy and Crop Science
  • Economics and Econometrics

Cite this

Wolfe, E., Popp, M., Bazzani, C., Nayga, Jr, R. M., Danforth, D., Popp, J., ... Seo, H. S. (Accepted/In press). Consumers' willingness to pay for edamame with a genetically modified label. Agribusiness. https://doi.org/10.1002/agr.21505

Consumers' willingness to pay for edamame with a genetically modified label. / Wolfe, Elijah; Popp, Michael; Bazzani, Claudia; Nayga, Jr, Rodolfo M.; Danforth, Diana; Popp, Jennie; Chen, Pengyin; Seo, Han Seok.

In: Agribusiness, 2017.

Research output: Contribution to journalArticle

Wolfe, E, Popp, M, Bazzani, C, Nayga, Jr, RM, Danforth, D, Popp, J, Chen, P & Seo, HS 2017, 'Consumers' willingness to pay for edamame with a genetically modified label', Agribusiness. https://doi.org/10.1002/agr.21505
Wolfe, Elijah ; Popp, Michael ; Bazzani, Claudia ; Nayga, Jr, Rodolfo M. ; Danforth, Diana ; Popp, Jennie ; Chen, Pengyin ; Seo, Han Seok. / Consumers' willingness to pay for edamame with a genetically modified label. In: Agribusiness. 2017.
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