Abstract
Results from a sensory test of edamame, which is soybean (Glycine max (L.) Merr.) harvested near the end of the pod filling stage, followed by a non-hypothetical auction, and finally a questionnaire were used to determine WTP for GM labeled edamame in comparison to unlabeled and non-GM labeled edamame. The results showed a significant price premium for non-GM edamame even though overall sensory impression did not differ between GM and non-GM edamame. Interestingly unlabeled and GM labeled edamame bids were similar suggesting that consumers wanted to be informed. Preconceived consumer notions appeared to play a role as did knowledge, opinion, income, and consumption frequency in subsamples of respondents. Labeling edamame is in the interest of producers as all edamame produced in the U.S. is non-GM.
| Original language | English |
|---|---|
| Journal | Agribusiness |
| DOIs | |
| Publication status | Accepted/In press - 2017 |
| Externally published | Yes |
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ASJC Scopus subject areas
- Food Science
- Geography, Planning and Development
- Animal Science and Zoology
- Agronomy and Crop Science
- Economics and Econometrics
Cite this
Consumers' willingness to pay for edamame with a genetically modified label. / Wolfe, Elijah; Popp, Michael; Bazzani, Claudia; Nayga, Jr, Rodolfo M.; Danforth, Diana; Popp, Jennie; Chen, Pengyin; Seo, Han Seok.
In: Agribusiness, 2017.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Consumers' willingness to pay for edamame with a genetically modified label
AU - Wolfe, Elijah
AU - Popp, Michael
AU - Bazzani, Claudia
AU - Nayga, Jr, Rodolfo M.
AU - Danforth, Diana
AU - Popp, Jennie
AU - Chen, Pengyin
AU - Seo, Han Seok
PY - 2017
Y1 - 2017
N2 - Results from a sensory test of edamame, which is soybean (Glycine max (L.) Merr.) harvested near the end of the pod filling stage, followed by a non-hypothetical auction, and finally a questionnaire were used to determine WTP for GM labeled edamame in comparison to unlabeled and non-GM labeled edamame. The results showed a significant price premium for non-GM edamame even though overall sensory impression did not differ between GM and non-GM edamame. Interestingly unlabeled and GM labeled edamame bids were similar suggesting that consumers wanted to be informed. Preconceived consumer notions appeared to play a role as did knowledge, opinion, income, and consumption frequency in subsamples of respondents. Labeling edamame is in the interest of producers as all edamame produced in the U.S. is non-GM.
AB - Results from a sensory test of edamame, which is soybean (Glycine max (L.) Merr.) harvested near the end of the pod filling stage, followed by a non-hypothetical auction, and finally a questionnaire were used to determine WTP for GM labeled edamame in comparison to unlabeled and non-GM labeled edamame. The results showed a significant price premium for non-GM edamame even though overall sensory impression did not differ between GM and non-GM edamame. Interestingly unlabeled and GM labeled edamame bids were similar suggesting that consumers wanted to be informed. Preconceived consumer notions appeared to play a role as did knowledge, opinion, income, and consumption frequency in subsamples of respondents. Labeling edamame is in the interest of producers as all edamame produced in the U.S. is non-GM.
UR - http://www.scopus.com/inward/record.url?scp=85013861990&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85013861990&partnerID=8YFLogxK
U2 - 10.1002/agr.21505
DO - 10.1002/agr.21505
M3 - Article
AN - SCOPUS:85013861990
JO - Agribusiness
JF - Agribusiness
SN - 0742-4477
ER -