Content sponsoring with inter-ISP transit cost

Abylay Satybaldy; Changhee Joo

doi:10.1007/978-3-319-93058-9_5

Content sponsoring with inter-ISP transit cost

Abylay Satybaldy, Changhee Joo

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

As sponsored data gains popularity in industry, it is essential to understand its impact on the Internet service market. We investigate the interplay among Internet Service Providers (ISPs), Content Provider (CP), and End User (EU), where each player is selfish and wants to maximize its own profit. In particular, we consider multi-ISP scenarios, in which the network connectivity between the CP and the EU is jointly provided by multiple ISPs. We model the non-cooperative interaction between the players as a four-stage Stackelberg game, and derive the optimal behaviors of each player in equilibrium. Taking into account the transit price at intermediate ISP, we provide in-depth understanding on the sponsoring strategies of CP, and verify our results through numerical simulations.

Original language	English
Title of host publication	EAI/Springer Innovations in Communication and Computing
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	57-68
Number of pages	12
DOIs	https://doi.org/10.1007/978-3-319-93058-9_5
Publication status	Published - 2019
Externally published	Yes

Publication series

Name	EAI/Springer Innovations in Communication and Computing
ISSN (Print)	2522-8595
ISSN (Electronic)	2522-8609

Keywords

Internet Service Providers (ISPs)
Multiple ISPs
Sponsored Content
Transit Cost
Transitory Price

ASJC Scopus subject areas

Computer Networks and Communications
Information Systems
Electrical and Electronic Engineering
Health Informatics

Access to Document

10.1007/978-3-319-93058-9_5

Cite this

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abstract = "As sponsored data gains popularity in industry, it is essential to understand its impact on the Internet service market. We investigate the interplay among Internet Service Providers (ISPs), Content Provider (CP), and End User (EU), where each player is selfish and wants to maximize its own profit. In particular, we consider multi-ISP scenarios, in which the network connectivity between the CP and the EU is jointly provided by multiple ISPs. We model the non-cooperative interaction between the players as a four-stage Stackelberg game, and derive the optimal behaviors of each player in equilibrium. Taking into account the transit price at intermediate ISP, we provide in-depth understanding on the sponsoring strategies of CP, and verify our results through numerical simulations.",

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author = "Abylay Satybaldy and Changhee Joo",

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AU - Joo, Changhee

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Content sponsoring with inter-ISP transit cost

Abstract

Publication series

Keywords

ASJC Scopus subject areas

Access to Document

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