Contextual video advertising system using scene information inferred from video scripts

Bong J. Yi, Jung T. Lee, Hyun Wook Woo, Hae-Chang Rim

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Citations (Scopus)

Abstract

With the rise of digital video consumptions, contextual video advertising demands have been increasing in recent years. This paper presents a novel video advertising system that selects relevant text ads for a given video scene by automatically identifying the situation of the scene. The situation information of video scenes is inferred from available video scripts. Experimental results show that the use of the situation information enhances the accuracy of ad retrieval for video scenes. The proposed system represents one of the pioneer video advertising systems using contextual information obtained from video scripts.

Original languageEnglish
Title of host publicationSIGIR 2010 Proceedings - 33rd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval
Pages771-772
Number of pages2
DOIs
Publication statusPublished - 2010 Sep 1
Event33rd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2010 - Geneva, Switzerland
Duration: 2010 Jul 192010 Jul 23

Other

Other33rd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2010
CountrySwitzerland
CityGeneva
Period10/7/1910/7/23

Fingerprint

Marketing

Keywords

  • Contextual video advertising
  • Scene
  • Script
  • Situation

ASJC Scopus subject areas

  • Information Systems

Cite this

Yi, B. J., Lee, J. T., Woo, H. W., & Rim, H-C. (2010). Contextual video advertising system using scene information inferred from video scripts. In SIGIR 2010 Proceedings - 33rd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval (pp. 771-772) https://doi.org/10.1145/1835449.1835608

Contextual video advertising system using scene information inferred from video scripts. / Yi, Bong J.; Lee, Jung T.; Woo, Hyun Wook; Rim, Hae-Chang.

SIGIR 2010 Proceedings - 33rd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval. 2010. p. 771-772.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Yi, BJ, Lee, JT, Woo, HW & Rim, H-C 2010, Contextual video advertising system using scene information inferred from video scripts. in SIGIR 2010 Proceedings - 33rd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval. pp. 771-772, 33rd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2010, Geneva, Switzerland, 10/7/19. https://doi.org/10.1145/1835449.1835608
Yi BJ, Lee JT, Woo HW, Rim H-C. Contextual video advertising system using scene information inferred from video scripts. In SIGIR 2010 Proceedings - 33rd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval. 2010. p. 771-772 https://doi.org/10.1145/1835449.1835608
Yi, Bong J. ; Lee, Jung T. ; Woo, Hyun Wook ; Rim, Hae-Chang. / Contextual video advertising system using scene information inferred from video scripts. SIGIR 2010 Proceedings - 33rd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval. 2010. pp. 771-772
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