Converting image to a gateway to an information portal for digital signage

Young Hwan Choi, Daehoon Kim, Seungmin Rho, Een Jun Hwang

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Digital signage has recently emerged as a new channel for communicating with people in diverse domains such as advertising, shopping mall and public service. In this paper, we propose a novel data fusion method for converting an advertisement image into a gateway to an information portal based on steganography technology for digital signage. We make the information portal very flexible just by changing the link or by organizing the contents dynamically. Typical contents include product information and summary of user evaluation. To implement this scheme, we first register products of interest with their representative features and quick response (QR) code. The representative points are used for detecting products in images and their QR code is embedded into the detected product area using our steganography technique. We implement a prototype system based on our scheme, and show its effectiveness through extensive experiments.

Original languageEnglish
Pages (from-to)263-278
Number of pages16
JournalMultimedia Tools and Applications
Volume71
Issue number1
DOIs
Publication statusPublished - 2014 Jan 1

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Steganography
Gateways (computer networks)
Shopping centers
Data fusion
Marketing
Experiments

ASJC Scopus subject areas

  • Media Technology
  • Hardware and Architecture
  • Computer Networks and Communications
  • Software

Cite this

Converting image to a gateway to an information portal for digital signage. / Choi, Young Hwan; Kim, Daehoon; Rho, Seungmin; Hwang, Een Jun.

In: Multimedia Tools and Applications, Vol. 71, No. 1, 01.01.2014, p. 263-278.

Research output: Contribution to journalArticle

Choi, Young Hwan ; Kim, Daehoon ; Rho, Seungmin ; Hwang, Een Jun. / Converting image to a gateway to an information portal for digital signage. In: Multimedia Tools and Applications. 2014 ; Vol. 71, No. 1. pp. 263-278.
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