Cultural differences in display design for mobile web-browsing tasks

Sungwook Jung, Youngjae Lim, Eui Seung Jung, Jean Jung

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Today's smart phone users spend a considerable amount of time reading texts on mobile displays. Effective readability factors encourage more users to engage themselves into mobile internet service. An investigation through relevant literature survey uncovers that a lot of mobile internet issues are still remain unanswered. The objective of this research was to investigate the impacts of font height, display size and difference in language on the readability using the smart phone. The objective and subjective measures were used to determine the readability of both Korean and English users. Significant differences were found in the reading time and difficulty for different font heights and display sizes. In the case of Koreans, display size has more influences than font height. However, English users perceived the font height to be highly crucial in reading difficulty due to the difference in language. Guidelines of appropriate font and display sizes for full browsing tasks were discussed under relevant conditions.

Original languageEnglish
Title of host publication2010 4th International Conference on Multimedia and Ubiquitous Engineering, MUE 2010
DOIs
Publication statusPublished - 2010 Oct 28
Event2010 4th International Conference on Multimedia and Ubiquitous Engineering, MUE 2010 - Cebu, Philippines
Duration: 2010 Aug 112010 Aug 13

Other

Other2010 4th International Conference on Multimedia and Ubiquitous Engineering, MUE 2010
CountryPhilippines
CityCebu
Period10/8/1110/8/13

Keywords

  • Language of use
  • Mobile internet
  • Readability
  • Smart phone

ASJC Scopus subject areas

  • Computer Graphics and Computer-Aided Design
  • Computer Networks and Communications
  • Human-Computer Interaction

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  • Cite this

    Jung, S., Lim, Y., Jung, E. S., & Jung, J. (2010). Cultural differences in display design for mobile web-browsing tasks. In 2010 4th International Conference on Multimedia and Ubiquitous Engineering, MUE 2010 [5575066] https://doi.org/10.1109/MUE.2010.5575066