Abstract
Today's smart phone users spend a considerable amount of time reading texts on mobile displays. Effective readability factors encourage more users to engage themselves into mobile internet service. An investigation through relevant literature survey uncovers that a lot of mobile internet issues are still remain unanswered. The objective of this research was to investigate the impacts of font height, display size and difference in language on the readability using the smart phone. The objective and subjective measures were used to determine the readability of both Korean and English users. Significant differences were found in the reading time and difficulty for different font heights and display sizes. In the case of Koreans, display size has more influences than font height. However, English users perceived the font height to be highly crucial in reading difficulty due to the difference in language. Guidelines of appropriate font and display sizes for full browsing tasks were discussed under relevant conditions.
| Original language | English |
|---|---|
| Title of host publication | 2010 4th International Conference on Multimedia and Ubiquitous Engineering, MUE 2010 |
| DOIs | |
| Publication status | Published - 2010 Oct 28 |
| Event | 2010 4th International Conference on Multimedia and Ubiquitous Engineering, MUE 2010 - Cebu, Philippines Duration: 2010 Aug 11 → 2010 Aug 13 |
Other
| Other | 2010 4th International Conference on Multimedia and Ubiquitous Engineering, MUE 2010 |
|---|---|
| Country | Philippines |
| City | Cebu |
| Period | 10/8/11 → 10/8/13 |
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Keywords
- Language of use
- Mobile internet
- Readability
- Smart phone
ASJC Scopus subject areas
- Computer Graphics and Computer-Aided Design
- Computer Networks and Communications
- Human-Computer Interaction
Cite this
Cultural differences in display design for mobile web-browsing tasks. / Jung, Sungwook; Lim, Youngjae; Jung, Eui Seung; Jung, Jean.
2010 4th International Conference on Multimedia and Ubiquitous Engineering, MUE 2010. 2010. 5575066.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
}
TY - GEN
T1 - Cultural differences in display design for mobile web-browsing tasks
AU - Jung, Sungwook
AU - Lim, Youngjae
AU - Jung, Eui Seung
AU - Jung, Jean
PY - 2010/10/28
Y1 - 2010/10/28
N2 - Today's smart phone users spend a considerable amount of time reading texts on mobile displays. Effective readability factors encourage more users to engage themselves into mobile internet service. An investigation through relevant literature survey uncovers that a lot of mobile internet issues are still remain unanswered. The objective of this research was to investigate the impacts of font height, display size and difference in language on the readability using the smart phone. The objective and subjective measures were used to determine the readability of both Korean and English users. Significant differences were found in the reading time and difficulty for different font heights and display sizes. In the case of Koreans, display size has more influences than font height. However, English users perceived the font height to be highly crucial in reading difficulty due to the difference in language. Guidelines of appropriate font and display sizes for full browsing tasks were discussed under relevant conditions.
AB - Today's smart phone users spend a considerable amount of time reading texts on mobile displays. Effective readability factors encourage more users to engage themselves into mobile internet service. An investigation through relevant literature survey uncovers that a lot of mobile internet issues are still remain unanswered. The objective of this research was to investigate the impacts of font height, display size and difference in language on the readability using the smart phone. The objective and subjective measures were used to determine the readability of both Korean and English users. Significant differences were found in the reading time and difficulty for different font heights and display sizes. In the case of Koreans, display size has more influences than font height. However, English users perceived the font height to be highly crucial in reading difficulty due to the difference in language. Guidelines of appropriate font and display sizes for full browsing tasks were discussed under relevant conditions.
KW - Language of use
KW - Mobile internet
KW - Readability
KW - Smart phone
UR - http://www.scopus.com/inward/record.url?scp=77958171428&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=77958171428&partnerID=8YFLogxK
U2 - 10.1109/MUE.2010.5575066
DO - 10.1109/MUE.2010.5575066
M3 - Conference contribution
AN - SCOPUS:77958171428
SN - 9781424475667
BT - 2010 4th International Conference on Multimedia and Ubiquitous Engineering, MUE 2010
ER -