Demand for fresh beef products in supermarkets: A trial with scanner data

Oral Capps; Rodolfo M. Nayga, Jr

doi:10.1002/1520-6297(199105)7:3<241::AID-AGR2720070306>3.0.CO;2-O

Demand for fresh beef products in supermarkets: A trial with scanner data

Oral Capps, Rodolfo M. Nayga, Jr

Research output: Contribution to journal › Article › peer-review

8 Citations (Scopus)

Abstract

This article constitutes a trial of the use of scanner data to investigate the demand for fresh beef products (brisket, chuck, ground, loin, rib, round, and all other beef). Own‐price elasticities are negative, statistically significant, and in the elastic range. Own‐advertisement elasticities are positive and statistically significant but very inelastic. Cross‐price effects and cross‐advertisement effects are marginal. Seasonality is evident only for purchases of loin and all other beef. This article documents the utility of scanner data in food demand analysis.

Original language	English
Pages (from-to)	241-251
Number of pages	11
Journal	Agribusiness
Volume	7
Issue number	3
DOIs	https://doi.org/10.1002/1520-6297(199105)7:3<241::AID-AGR2720070306>3.0.CO;2-O
Publication status	Published - 1991
Externally published	Yes

ASJC Scopus subject areas

Food Science
Geography, Planning and Development
Animal Science and Zoology
Agronomy and Crop Science
Economics and Econometrics

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10.1002/1520-6297(199105)7:3<241::AID-AGR2720070306>3.0.CO;2-O

Cite this

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title = "Demand for fresh beef products in supermarkets: A trial with scanner data",

abstract = "This article constitutes a trial of the use of scanner data to investigate the demand for fresh beef products (brisket, chuck, ground, loin, rib, round, and all other beef). Own‐price elasticities are negative, statistically significant, and in the elastic range. Own‐advertisement elasticities are positive and statistically significant but very inelastic. Cross‐price effects and cross‐advertisement effects are marginal. Seasonality is evident only for purchases of loin and all other beef. This article documents the utility of scanner data in food demand analysis.",

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AB - This article constitutes a trial of the use of scanner data to investigate the demand for fresh beef products (brisket, chuck, ground, loin, rib, round, and all other beef). Own‐price elasticities are negative, statistically significant, and in the elastic range. Own‐advertisement elasticities are positive and statistically significant but very inelastic. Cross‐price effects and cross‐advertisement effects are marginal. Seasonality is evident only for purchases of loin and all other beef. This article documents the utility of scanner data in food demand analysis.

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JF - Agribusiness

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ER -

Demand for fresh beef products in supermarkets: A trial with scanner data

Abstract

ASJC Scopus subject areas

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