Demand for fresh beef products in supermarkets: A trial with scanner data

Oral Capps, Rodolfo M. Nayga, Jr

Research output: Contribution to journalArticlepeer-review

8 Citations (Scopus)

Abstract

This article constitutes a trial of the use of scanner data to investigate the demand for fresh beef products (brisket, chuck, ground, loin, rib, round, and all other beef). Own‐price elasticities are negative, statistically significant, and in the elastic range. Own‐advertisement elasticities are positive and statistically significant but very inelastic. Cross‐price effects and cross‐advertisement effects are marginal. Seasonality is evident only for purchases of loin and all other beef. This article documents the utility of scanner data in food demand analysis.

Original languageEnglish
Pages (from-to)241-251
Number of pages11
JournalAgribusiness
Volume7
Issue number3
DOIs
Publication statusPublished - 1991
Externally publishedYes

ASJC Scopus subject areas

  • Food Science
  • Geography, Planning and Development
  • Animal Science and Zoology
  • Agronomy and Crop Science
  • Economics and Econometrics

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