Effects of design factors of the instrument cluster panel on consumer's affection

Gahun Jung, Seong M. Kim, Sung Y. Kim, Eui S. Jung, Sungjoon Park

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Citations (Scopus)

Abstract

It is known from consumer surveys that the interior design of cars greatly influences on consumers' affection. Most notably, the instrument panel which occupies the driver's attention while driving would be one of the main components that affect consumer's affection, but the designer does not often put due importance to this design component. The purpose of this study is to define consumers' affection on the instrument cluster panel in terms of its design factors: color of panel lighting and layout of meters as independent factors as well as subjects' gender. Semantic differentials or affective adjectives that are related to the instrument panel were first derived from surveys, existing studies and the available literature. Then, representative affective factors were drawn using factor analysis and multi-dimensional scaling (MDS). Evaluation of the instrument panel was performed and analyzed by Taguchi's parameter design to provide more robust results under various noise factors involved. The result of this study may provide not only a guideline for the instrument panel design but also a basis of understanding underlying consumer's affection in terms of user-centered design.

Original languageEnglish
Title of host publicationProceedings of the International MultiConference of Engineers and Computer Scientists 2010, IMECS 2010
Pages1913-1916
Number of pages4
Publication statusPublished - 2010
EventInternational MultiConference of Engineers and Computer Scientists 2010, IMECS 2010 - Kowloon, Hong Kong
Duration: 2010 Mar 172010 Mar 19

Publication series

NameProceedings of the International MultiConference of Engineers and Computer Scientists 2010, IMECS 2010

Other

OtherInternational MultiConference of Engineers and Computer Scientists 2010, IMECS 2010
CountryHong Kong
CityKowloon
Period10/3/1710/3/19

Keywords

  • Consumer affection
  • Instrument panel
  • Kansei engineering
  • Taguchi's parameter design

ASJC Scopus subject areas

  • Computer Science (miscellaneous)

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  • Cite this

    Jung, G., Kim, S. M., Kim, S. Y., Jung, E. S., & Park, S. (2010). Effects of design factors of the instrument cluster panel on consumer's affection. In Proceedings of the International MultiConference of Engineers and Computer Scientists 2010, IMECS 2010 (pp. 1913-1916). (Proceedings of the International MultiConference of Engineers and Computer Scientists 2010, IMECS 2010).