Effects of Gender and Relationship Type on the Response to Artificial Intelligence

Ahyeon Kim, Minha Cho, Jungyong Ahn, Youngjun Sung

Research output: Contribution to journalArticle

Abstract

Artificial intelligence (AI) has had a huge impact on our lives. In this study, we suggest that when people interact with AI, they regard the AI as a social actor and apply interpersonal relationship norms. This study employed a 2 × 2 between-subjects design to identify the effects of an AI's relationship type and gender on a human's response to an AI speaker (relationship type: friend vs. servant; gender: male vs. female). Findings show that the relationship type has a significant effect on warmth and pleasure but not on competence. The gender of the AI showed no significant effects on competence, warmth, or pleasure when controlling for the participants' gender. In addition, the results indicate that anthropomorphism fully mediated the relationship between both warmth and pleasure and the type of relationship with AI. Our findings suggest that AI is regarded as a social actor, and the characteristics of AI should be considered as they influence the response to AI.

Original languageEnglish
Pages (from-to)249-253
Number of pages5
JournalCyberpsychology, Behavior, and Social Networking
Volume22
Issue number4
DOIs
Publication statusPublished - 2019 Apr 1

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Keywords

  • AI speaker
  • artificial intelligence
  • relationship
  • smart speaker

ASJC Scopus subject areas

  • Social Psychology
  • Communication
  • Applied Psychology
  • Human-Computer Interaction
  • Computer Science Applications

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