Evaluation of reliability of radiologic images posted on hospital websites for medical advertisements

Research output: Contribution to journalArticle

Abstract

A medical advertisement can include media such as newspapers, magazines, and the Internet. Currently, the Internet is responsible for most medical advertising. Our purpose is to investigate the current status of radiologic images posted on hospitals’ websites nationwide, and to evaluate the reliability of online medical advertisements using these images. I investigated the websites of all 1,450 hospitals and 290 oriental medicine clinics nationwide. Specific information on the radiologic images posted was recorded. In terms of body parts, musculoskeletal images account for 78% of the radiologic images on hospitals’ websites and 98% of the images for oriental medicine clinics. The purposes for posting radiologic images are to explain the pathophysiology of diseases or the technique of surgical treatments, and to show the effects of hospital-specialized treatments. The most commonly used modalities of radiologic images are plain radiography and MR. More than 90% of the posted images have no source; 10% have no legends; and 5% to 7% have inappropriate legends. In terms of quality, only 60% of the radiologic images on hospitals’ websites are rated as acceptable. Fifteen percent of the oriental medicine clinics posted the radiologic images without having a medical doctor on staff. Considering the results, I conclude that it is necessary to reestablish a system of pre-screening and post-evaluation for reviewing hospital websites, especially focusing on the radiologic images posted. Then we can prevent the inappropriate information from influencing or damaging public health, and set up healthy medical competition.

Original languageEnglish
Pages (from-to)435-442
Number of pages8
JournalJournal of the Korean Medical Association
Volume61
Issue number7
DOIs
Publication statusPublished - 2018 Jul 1

Fingerprint

East Asian Traditional Medicine
Internet
Newspapers
Human Body
Radiography
Public Health
Therapeutics

Keywords

  • Diagnostic imaging
  • Direct-to-consumer advertising
  • Health information systems
  • Medical law

ASJC Scopus subject areas

  • Medicine(all)

Cite this

@article{afa7718444be4e7a9b836cc8245fe6bd,
title = "Evaluation of reliability of radiologic images posted on hospital websites for medical advertisements",
abstract = "A medical advertisement can include media such as newspapers, magazines, and the Internet. Currently, the Internet is responsible for most medical advertising. Our purpose is to investigate the current status of radiologic images posted on hospitals’ websites nationwide, and to evaluate the reliability of online medical advertisements using these images. I investigated the websites of all 1,450 hospitals and 290 oriental medicine clinics nationwide. Specific information on the radiologic images posted was recorded. In terms of body parts, musculoskeletal images account for 78{\%} of the radiologic images on hospitals’ websites and 98{\%} of the images for oriental medicine clinics. The purposes for posting radiologic images are to explain the pathophysiology of diseases or the technique of surgical treatments, and to show the effects of hospital-specialized treatments. The most commonly used modalities of radiologic images are plain radiography and MR. More than 90{\%} of the posted images have no source; 10{\%} have no legends; and 5{\%} to 7{\%} have inappropriate legends. In terms of quality, only 60{\%} of the radiologic images on hospitals’ websites are rated as acceptable. Fifteen percent of the oriental medicine clinics posted the radiologic images without having a medical doctor on staff. Considering the results, I conclude that it is necessary to reestablish a system of pre-screening and post-evaluation for reviewing hospital websites, especially focusing on the radiologic images posted. Then we can prevent the inappropriate information from influencing or damaging public health, and set up healthy medical competition.",
keywords = "Diagnostic imaging, Direct-to-consumer advertising, Health information systems, Medical law",
author = "Kim, {Hee Sun} and Bo-Kyung Je and Kim, {Baek Hyun} and Ahn, {Hyeong Sik}",
year = "2018",
month = "7",
day = "1",
doi = "10.5124/jkma.2018.61.7.435",
language = "English",
volume = "61",
pages = "435--442",
journal = "Journal of the Korean Medical Association",
issn = "1975-8456",
publisher = "Korean Medical Association",
number = "7",

}

TY - JOUR

T1 - Evaluation of reliability of radiologic images posted on hospital websites for medical advertisements

AU - Kim, Hee Sun

AU - Je, Bo-Kyung

AU - Kim, Baek Hyun

AU - Ahn, Hyeong Sik

PY - 2018/7/1

Y1 - 2018/7/1

N2 - A medical advertisement can include media such as newspapers, magazines, and the Internet. Currently, the Internet is responsible for most medical advertising. Our purpose is to investigate the current status of radiologic images posted on hospitals’ websites nationwide, and to evaluate the reliability of online medical advertisements using these images. I investigated the websites of all 1,450 hospitals and 290 oriental medicine clinics nationwide. Specific information on the radiologic images posted was recorded. In terms of body parts, musculoskeletal images account for 78% of the radiologic images on hospitals’ websites and 98% of the images for oriental medicine clinics. The purposes for posting radiologic images are to explain the pathophysiology of diseases or the technique of surgical treatments, and to show the effects of hospital-specialized treatments. The most commonly used modalities of radiologic images are plain radiography and MR. More than 90% of the posted images have no source; 10% have no legends; and 5% to 7% have inappropriate legends. In terms of quality, only 60% of the radiologic images on hospitals’ websites are rated as acceptable. Fifteen percent of the oriental medicine clinics posted the radiologic images without having a medical doctor on staff. Considering the results, I conclude that it is necessary to reestablish a system of pre-screening and post-evaluation for reviewing hospital websites, especially focusing on the radiologic images posted. Then we can prevent the inappropriate information from influencing or damaging public health, and set up healthy medical competition.

AB - A medical advertisement can include media such as newspapers, magazines, and the Internet. Currently, the Internet is responsible for most medical advertising. Our purpose is to investigate the current status of radiologic images posted on hospitals’ websites nationwide, and to evaluate the reliability of online medical advertisements using these images. I investigated the websites of all 1,450 hospitals and 290 oriental medicine clinics nationwide. Specific information on the radiologic images posted was recorded. In terms of body parts, musculoskeletal images account for 78% of the radiologic images on hospitals’ websites and 98% of the images for oriental medicine clinics. The purposes for posting radiologic images are to explain the pathophysiology of diseases or the technique of surgical treatments, and to show the effects of hospital-specialized treatments. The most commonly used modalities of radiologic images are plain radiography and MR. More than 90% of the posted images have no source; 10% have no legends; and 5% to 7% have inappropriate legends. In terms of quality, only 60% of the radiologic images on hospitals’ websites are rated as acceptable. Fifteen percent of the oriental medicine clinics posted the radiologic images without having a medical doctor on staff. Considering the results, I conclude that it is necessary to reestablish a system of pre-screening and post-evaluation for reviewing hospital websites, especially focusing on the radiologic images posted. Then we can prevent the inappropriate information from influencing or damaging public health, and set up healthy medical competition.

KW - Diagnostic imaging

KW - Direct-to-consumer advertising

KW - Health information systems

KW - Medical law

UR - http://www.scopus.com/inward/record.url?scp=85050719240&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85050719240&partnerID=8YFLogxK

U2 - 10.5124/jkma.2018.61.7.435

DO - 10.5124/jkma.2018.61.7.435

M3 - Article

VL - 61

SP - 435

EP - 442

JO - Journal of the Korean Medical Association

JF - Journal of the Korean Medical Association

SN - 1975-8456

IS - 7

ER -