Experimental design: From user studies to psychophysics

Douglas W. Cunningham, Christian Wallraven

Research output: Book/ReportBook

52 Citations (Scopus)

Abstract

As computers proliferate and as the field of computer graphics matures, it has become increasingly important for computer scientists to understand how users perceive and interpret computer graphics. Experimental Design: From User Studies to Psychophysics is an accessible introduction to psychological experiments and experimental design, covering the major components in the design, execution, and analysis of perceptual studies. The book begins with an introduction to the concepts central to designing and understanding experiments, including developing a research question, setting conditions and controls, and balancing specificity with generality. The book then explores in detail a number of types of experimental tasks: free description, rating scales, forced-choice, specialized multiple choice, and real-world tasks as well as physiological studies. It discusses the advantages and disadvantages of each type and provides examples of that type of experiment from the authors' own work. The book also covers stimulus-related issues, including popular stimulus resources. It concludes with a thorough examination of statistical techniques for analyzing results, including methods specific to individual tasks.

Original languageEnglish
PublisherCRC Press
Number of pages387
ISBN (Electronic)9781439865514
ISBN (Print)9781568814681
Publication statusPublished - 2011 Jan 1

ASJC Scopus subject areas

  • Computer Science(all)
  • Mathematics(all)
  • Engineering(all)

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