Finding advertising keywords on video scripts

Jung Tae Lee; Hyungdong Lee; Hee Seon Park; Young In Song; Hae-Chang Rim

doi:10.1145/1571941.1572078

Finding advertising keywords on video scripts

Jung Tae Lee, Hyungdong Lee, Hee Seon Park, Young In Song, Hae-Chang Rim

Department of Computer Science and Engineering

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

3 Citations (Scopus)

Abstract

A key to success to contextual in-video advertising is finding advertising keywords on video contents effectively, but there has been little literature in the area so far. This paper presents some preliminary results of our learning-based system that finds relevant advertising keywords on particular scene of video contents using their scripts. The system is trained with not only features proven useful in earlier studies but novel features that reflect the situation of a targeted scene. Experimental results show that the new features are potentially helpful for enhancing the accuracy of keyword extraction for contextual in-video advertising.

Original language	English
Title of host publication	Proceedings - 32nd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2009
Pages	686-687
Number of pages	2
DOIs	https://doi.org/10.1145/1571941.1572078
Publication status	Published - 2009 Dec 28
Event	32nd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2009 - Boston, MA, United States Duration: 2009 Jul 19 → 2009 Jul 23

Other

Other	32nd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2009
Country	United States
City	Boston, MA
Period	09/7/19 → 09/7/23

Fingerprint

Keywords

Contextual in-video advertising
Keyword extraction

ASJC Scopus subject areas

Computer Science Applications
Information Systems
Information Systems and Management

Cite this

Lee, J. T., Lee, H., Park, H. S., Song, Y. I., & Rim, H-C. (2009). Finding advertising keywords on video scripts. In Proceedings - 32nd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2009 (pp. 686-687) https://doi.org/10.1145/1571941.1572078

Lee, JT, Lee, H, Park, HS, Song, YI & Rim, H-C 2009, Finding advertising keywords on video scripts. in Proceedings - 32nd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2009. pp. 686-687, 32nd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2009, Boston, MA, United States, 09/7/19. https://doi.org/10.1145/1571941.1572078

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Access to Document

10.1145/1571941.1572078