Food Marketing

M. R. Thomsen; Gayaneh Kyureghian; Rodolfo M. Nayga, Jr

doi:10.1016/B978-0-444-52512-3.00114-5

Food Marketing

M. R. Thomsen, Gayaneh Kyureghian, Rodolfo M. Nayga, Jr

Department of Food and Resource Economics

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

The consumer food market in the United States is nearly 1.25 trillion dollars. Much of this value is generated after the farm gate by firms in the food marketing system. This article covers the primary actors in this system with a particular emphasis on retailers and food service firms. The role of direct farm-to-consumer markets is also addressed. The article highlights important consumer and regulatory trends. These include food labeling requirements, food safety, the linkage between diet and health, the growth in functional foods, and concerns about the sustainability of food production and distribution methods.

Original language	English
Title of host publication	Agriculture and People
Publisher	Elsevier
Pages	196-212
Number of pages	17
ISBN (Print)	9780080931395
DOIs	https://doi.org/10.1016/B978-0-444-52512-3.00114-5
Publication status	Published - 2014 Jan 1

Keywords

Competition
Direct farm-to-consumer markets
Food and health
Food labeling
Food manufacturers
Food safety
Food service firms
Food wholesalers
Functional foods
Retail food markets
Supercenters
Supermarkets
Sustainability
Trade practices

ASJC Scopus subject areas

Environmental Science(all)

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KW - Food and health

KW - Food labeling

KW - Food manufacturers

KW - Food safety

KW - Food service firms

KW - Food wholesalers

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KW - Retail food markets

KW - Supercenters

KW - Supermarkets

KW - Sustainability

KW - Trade practices

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