Food Marketing

M. R. Thomsen, Gayaneh Kyureghian, Rodolfo M. Nayga, Jr

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)


The consumer food market in the United States is nearly 1.25 trillion dollars. Much of this value is generated after the farm gate by firms in the food marketing system. This article covers the primary actors in this system with a particular emphasis on retailers and food service firms. The role of direct farm-to-consumer markets is also addressed. The article highlights important consumer and regulatory trends. These include food labeling requirements, food safety, the linkage between diet and health, the growth in functional foods, and concerns about the sustainability of food production and distribution methods.

Original languageEnglish
Title of host publicationAgriculture and People
Number of pages17
ISBN (Print)9780080931395
Publication statusPublished - 2014 Jan 1


  • Competition
  • Direct farm-to-consumer markets
  • Food and health
  • Food labeling
  • Food manufacturers
  • Food safety
  • Food service firms
  • Food wholesalers
  • Functional foods
  • Retail food markets
  • Supercenters
  • Supermarkets
  • Sustainability
  • Trade practices

ASJC Scopus subject areas

  • Environmental Science(all)


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