Generosity as Social Contagion in Virtual Community

Jiyoung Woo, Byung Il Kwak, Jiyoun Lim, Huy Kang Kim

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Citations (Scopus)

Abstract

Online social network platform becomes a good arena to observe generous behaviors of humans. Among various online social platforms, online games mimic real world closely and embed various social interactions between players. In online games, players show generosity each other even to strangers by donating their cyber asset generously. We focus on analyzing the generous behaviors giving items or money to lower-level strangers. In this research, we focus on analyzing random acts of kindness that resembles generous behaviors in the real world, especially donation. Using a large-scale real data from a major online game company, we find that benefiting from a generous behavior increases a player’s generosity. On the other hand, we also notice that social influence does not work effectively in case that these generous behaviors are not recognizable or visible to their friends.

Original languageEnglish
Title of host publicationLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
PublisherSpringer Verlag
Pages191-199
Number of pages9
Volume8852
ISBN (Print)9783319151670
DOIs
Publication statusPublished - 2015
Event6th International Conference on Social Informatics, SocInfo 2014 - Barcelona, Spain
Duration: 2014 Nov 102014 Nov 13

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume8852
ISSN (Print)03029743
ISSN (Electronic)16113349

Other

Other6th International Conference on Social Informatics, SocInfo 2014
CountrySpain
CityBarcelona
Period14/11/1014/11/13

Fingerprint

Virtual Community
Contagion
Industry
Game
Social Influence
Social Interaction
Social Networks

Keywords

  • Generosity
  • Generous behavior
  • Online games
  • Social contagion

ASJC Scopus subject areas

  • Computer Science(all)
  • Theoretical Computer Science

Cite this

Woo, J., Kwak, B. I., Lim, J., & Kim, H. K. (2015). Generosity as Social Contagion in Virtual Community. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 8852, pp. 191-199). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 8852). Springer Verlag. https://doi.org/10.1007/978-3-319-15168-7_24

Generosity as Social Contagion in Virtual Community. / Woo, Jiyoung; Kwak, Byung Il; Lim, Jiyoun; Kim, Huy Kang.

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). Vol. 8852 Springer Verlag, 2015. p. 191-199 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 8852).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Woo, J, Kwak, BI, Lim, J & Kim, HK 2015, Generosity as Social Contagion in Virtual Community. in Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). vol. 8852, Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 8852, Springer Verlag, pp. 191-199, 6th International Conference on Social Informatics, SocInfo 2014, Barcelona, Spain, 14/11/10. https://doi.org/10.1007/978-3-319-15168-7_24
Woo J, Kwak BI, Lim J, Kim HK. Generosity as Social Contagion in Virtual Community. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). Vol. 8852. Springer Verlag. 2015. p. 191-199. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). https://doi.org/10.1007/978-3-319-15168-7_24
Woo, Jiyoung ; Kwak, Byung Il ; Lim, Jiyoun ; Kim, Huy Kang. / Generosity as Social Contagion in Virtual Community. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). Vol. 8852 Springer Verlag, 2015. pp. 191-199 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).
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