Health benefits and uncertainty: An experimental analysis of the effects of risk presentation on auction bids for a healthful product

W. Douglass Shaw, Rodolfo M. Nayga, Jr, Andres Silva

Research output: Contribution to journalArticle

12 Citations (Scopus)

Abstract

Experimental subjects receive a different presentation of a food product's potential health risk reductions if eaten regularly. They are then asked to bid for the product. Results suggest that the bids vary across the groups that receive differing risk information.

Original languageEnglish
JournalEconomics Bulletin
Volume4
Issue number1
Publication statusPublished - 2006 Dec 1
Externally publishedYes

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ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)

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