How Local Is Local? A Reflection on Canadian Local Food Labeling Policy from Consumer Preference

Kar Ho Lim, Wuyang Hu

Research output: Contribution to journalArticle

20 Citations (Scopus)

Abstract

We conducted a nationwide choice experiment to gauge Canadian consumers' willingness to pay (WTP) for local beef assigned with various mileage and geopolitical connotations. Results revealed that consumers are mostly indifferent between products labeled generically as "local" and as "local: from within 160 km," implying that the 160-km radius fits perception of local of the representative consumers. Additionally, consumers are willing to pay significantly more for home-province products over products generically labeled "local." We also found significant positive WTP for enhanced bovine spongiform encephalopathy tested beef as well as for grass- over grain-fed beef.

Original languageEnglish
Pages (from-to)71-88
Number of pages18
JournalCanadian Journal of Agricultural Economics
Volume64
Issue number1
DOIs
Publication statusPublished - 2016 Mar 1

Fingerprint

food labeling
willingness to pay
consumer preferences
beef
food
bovine spongiform encephalopathy
feed grains
gauges
gauge
grass
grasses
labelling
policy
product
Consumer preferences
Local food
Food labeling
experiment
Beef

ASJC Scopus subject areas

  • Agronomy and Crop Science
  • Animal Science and Zoology
  • Economics and Econometrics
  • Ecology
  • Global and Planetary Change

Cite this

How Local Is Local? A Reflection on Canadian Local Food Labeling Policy from Consumer Preference. / Lim, Kar Ho; Hu, Wuyang.

In: Canadian Journal of Agricultural Economics, Vol. 64, No. 1, 01.03.2016, p. 71-88.

Research output: Contribution to journalArticle

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