Identifying product attributes and consumer attitudes that impact willingness to pay for a nutraceutical-rich juice product

L. J R Lawless, A. C. Drichoutis, Rodolfo M. Nayga, Jr, R. T. Threlfall, J. F. Meullenet

Research output: Contribution to journalArticlepeer-review

14 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Identifying product attributes and consumer attitudes that impact willingness to pay for a nutraceutical-rich juice product'. Together they form a unique fingerprint.

Agriculture & Biology

Medicine & Life Sciences