Impacts of environmental values on tourism motivation: The case of FICA, Brazil

Hyounggon Kim, Marcos C. Borges, Jinhyung Chon

Research output: Contribution to journalArticle

133 Citations (Scopus)

Abstract

The city of Goias, Brazil, recently launched the International Festival of Environmental Film and Video (FICA) in an attempt to increase tourism revenue and foster an awareness of environmental issues. As an initiative to help develop more effective marketing strategies, this study examined the festival attendees' sociodemographic/travel characteristics and psychological constructs (motivations and environmental values) using an on-site intercept survey. Specifically, this research examined festival attendees' motivational differences based on the level of their pro-environmental values, which were measured by the New Environmental Paradigm (NEP) scale. The results indicate that there are some significant motivational differences among the environmental concern groups: Low NEP group, Middle NEP group, and High NEP group. Social marketing approach is recommended for the development of environmentally friendly tourism events.

Original languageEnglish
Pages (from-to)957-967
Number of pages11
JournalTourism Management
Volume27
Issue number5
DOIs
Publication statusPublished - 2006 Oct

Keywords

  • Festivals
  • New environmental paradigm
  • Special events management
  • Tourism motivation

ASJC Scopus subject areas

  • Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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