Inconvenience cost of spam mail: A contingent valuation study

Seung Hoon Yoo, Chul Oh Shin, Seung Jun Kwak

Research output: Contribution to journalArticle

23 Citations (Scopus)

Abstract

Controlling unsolicited commercial spam mail has become an increasingly critical issue. This study applies a contingent valuation method to measuring the inconvenience cost of spam mail. The mean willingness to pay for controlling the commercial spam mail per individual is estimated as 1836 Korean won (approximately GBP 1.0) per year.

Original languageEnglish
Pages (from-to)933-936
Number of pages4
JournalApplied Economics Letters
Volume13
Issue number14
DOIs
Publication statusPublished - 2006 Nov 15

ASJC Scopus subject areas

  • Economics and Econometrics

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