Information effects on consumers' willingness to purchase irradiated food products

Rodolfo M. Nayga, Wipon Aiew, John P. Nichols

Research output: Contribution to journalReview articlepeer-review

37 Citations (Scopus)

Abstract

This study assessed the effect of information related to the food irradiation process on consumers' willingness to purchase irradiated food products and the perceived consumer segment to which they belonged ("strong buyer," "interested," "doubter," or "rejector" of irradiated food). Two types of information were presented: the nature and benefits of food irradiation and information about two ways in which food can be irradiated. Positive shifts in the responses were observed in both the consumer segment to which they belonged and willingness to buy after the presentation of information about food irradiation technology.

Original languageEnglish
Pages (from-to)37-48
Number of pages12
JournalReview of Agricultural Economics
Volume27
Issue number1
DOIs
Publication statusPublished - 2005 Mar

ASJC Scopus subject areas

  • Agronomy and Crop Science
  • Economics and Econometrics

Fingerprint Dive into the research topics of 'Information effects on consumers' willingness to purchase irradiated food products'. Together they form a unique fingerprint.

Cite this