Information effects on consumers' willingness to purchase irradiated food products

Rodolfo M. Nayga, Jr, Wipon Aiew, John P. Nichols

Research output: Contribution to journalArticle

32 Citations (Scopus)

Abstract

This study assessed the effect of information related to the food irradiation process on consumers' willingness to purchase irradiated food products and the perceived consumer segment to which they belonged ("strong buyer," "interested," "doubter," or "rejector" of irradiated food). Two types of information were presented: the nature and benefits of food irradiation and information about two ways in which food can be irradiated. Positive shifts in the responses were observed in both the consumer segment to which they belonged and willingness to buy after the presentation of information about food irradiation technology.

Original languageEnglish
Pages (from-to)37-48
Number of pages12
JournalReview of Agricultural Economics
Volume27
Issue number1
DOIs
Publication statusPublished - 2005 Mar 1
Externally publishedYes

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food irradiation
willingness to pay
purchase
foods
food
food product
effect
Information effects
Purchase
Willingness
Food
Food products
Irradiation

ASJC Scopus subject areas

  • Agronomy and Crop Science
  • Economics and Econometrics

Cite this

Information effects on consumers' willingness to purchase irradiated food products. / Nayga, Jr, Rodolfo M.; Aiew, Wipon; Nichols, John P.

In: Review of Agricultural Economics, Vol. 27, No. 1, 01.03.2005, p. 37-48.

Research output: Contribution to journalArticle

Nayga, Jr, Rodolfo M. ; Aiew, Wipon ; Nichols, John P. / Information effects on consumers' willingness to purchase irradiated food products. In: Review of Agricultural Economics. 2005 ; Vol. 27, No. 1. pp. 37-48.
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