Key Value Drivers of Startup Companies in the New Media Industry-The Case of Online Games in Korea

Changsok Yoo, Dongwoo Yang, Huy Kang Kim, Eunnyeong Heo

Research output: Contribution to journalArticle

7 Citations (Scopus)

Abstract

The amazing speed of innovations in the new media industry is now forcing major studios and publishers to search for promising startup companies to sustain their competitive edge. However, selection and valuation of startup companies, especially in the new media industry, is difficult to conduct because of the high amount of uncertainty. To understand and find the fair value of startup companies in the new media industry, we needed to investigate the key value drivers. In this study, we focused on the characteristics of uncertainty and the resource-based view of the firm and empirically analyzed the market value of startup companies based on the case of the online games industry in Korea. Results showed that the product development stage, market size, the ease of lock-in, technological competency, and a key talent are the five major key value drivers of startup companies in the Korean online games industry.

Original languageEnglish
Pages (from-to)244-260
Number of pages17
JournalJournal of Media Economics
Volume25
Issue number4
DOIs
Publication statusPublished - 2012 Oct 1

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media industry
Korea
new media
driver
Values
Industry
uncertainty
industry
market
New media
Online games
Start-up companies
Value drivers
Media industry
innovation
firm
Studios
Product development
resources
Innovation

ASJC Scopus subject areas

  • Communication
  • Economics and Econometrics

Cite this

Key Value Drivers of Startup Companies in the New Media Industry-The Case of Online Games in Korea. / Yoo, Changsok; Yang, Dongwoo; Kim, Huy Kang; Heo, Eunnyeong.

In: Journal of Media Economics, Vol. 25, No. 4, 01.10.2012, p. 244-260.

Research output: Contribution to journalArticle

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