Abstract
We are living in the middle of media era’s turning point. Old media may change largely. Recently the growth of Tablet PC and Smartphone has brought the digital media, New media, expand. Companies are likely to use the Augmented reality applied marketing, based on mobile display. This research proposes augmented reality based techniques to enhance promotional videos for cultural arts organizations. Specifically, it aims to propose editing techniques based on augmented reality and the Popcode mobile application. Currently, Popcode is not widely utilized; however, it has potential value for promotional videos by working in concert with augmented reality systems. To achieve this goal, we enhanced Popcode’s features and capabilities, applied them to promotional videos, and concluded that these techniques would create a synergistic effect for marketing campaigns. Based on related Popcode research conducted by the University of Cambridge, we implemented Popcode technology into a video, focusing on a motion tracking technique that incorporates the Adobe After Effects program. Augmented reality and Popcode aren’t just a technology. Now we are going to find out the meaning of augmented reality as a means of media. As well as analyze the interactive effect as a role of advertising.
| Original language | English |
|---|---|
| Journal | Multimedia Tools and Applications |
| DOIs | |
| Publication status | Accepted/In press - 2014 Sep 21 |
Fingerprint
ASJC Scopus subject areas
- Media Technology
- Hardware and Architecture
- Computer Networks and Communications
- Software
Cite this
New promotional video technique utilizing augmented reality and popcode. / Choi, Hak Hyun; Lim, Seung Ae; Jeong, Chang-Sung.
In: Multimedia Tools and Applications, 21.09.2014.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - New promotional video technique utilizing augmented reality and popcode
AU - Choi, Hak Hyun
AU - Lim, Seung Ae
AU - Jeong, Chang-Sung
PY - 2014/9/21
Y1 - 2014/9/21
N2 - We are living in the middle of media era’s turning point. Old media may change largely. Recently the growth of Tablet PC and Smartphone has brought the digital media, New media, expand. Companies are likely to use the Augmented reality applied marketing, based on mobile display. This research proposes augmented reality based techniques to enhance promotional videos for cultural arts organizations. Specifically, it aims to propose editing techniques based on augmented reality and the Popcode mobile application. Currently, Popcode is not widely utilized; however, it has potential value for promotional videos by working in concert with augmented reality systems. To achieve this goal, we enhanced Popcode’s features and capabilities, applied them to promotional videos, and concluded that these techniques would create a synergistic effect for marketing campaigns. Based on related Popcode research conducted by the University of Cambridge, we implemented Popcode technology into a video, focusing on a motion tracking technique that incorporates the Adobe After Effects program. Augmented reality and Popcode aren’t just a technology. Now we are going to find out the meaning of augmented reality as a means of media. As well as analyze the interactive effect as a role of advertising.
AB - We are living in the middle of media era’s turning point. Old media may change largely. Recently the growth of Tablet PC and Smartphone has brought the digital media, New media, expand. Companies are likely to use the Augmented reality applied marketing, based on mobile display. This research proposes augmented reality based techniques to enhance promotional videos for cultural arts organizations. Specifically, it aims to propose editing techniques based on augmented reality and the Popcode mobile application. Currently, Popcode is not widely utilized; however, it has potential value for promotional videos by working in concert with augmented reality systems. To achieve this goal, we enhanced Popcode’s features and capabilities, applied them to promotional videos, and concluded that these techniques would create a synergistic effect for marketing campaigns. Based on related Popcode research conducted by the University of Cambridge, we implemented Popcode technology into a video, focusing on a motion tracking technique that incorporates the Adobe After Effects program. Augmented reality and Popcode aren’t just a technology. Now we are going to find out the meaning of augmented reality as a means of media. As well as analyze the interactive effect as a role of advertising.
KW - Augmented reality
KW - Motion tracking
KW - Popcode
KW - Promotional video
UR - http://www.scopus.com/inward/record.url?scp=84908541786&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84908541786&partnerID=8YFLogxK
U2 - 10.1007/s11042-014-2272-z
DO - 10.1007/s11042-014-2272-z
M3 - Article
AN - SCOPUS:84908541786
JO - Multimedia Tools and Applications
JF - Multimedia Tools and Applications
SN - 1380-7501
ER -