Non-student consumer attitudes towards product placement - Implications for public policy and advertisers

Youngjun Sung, Jong Hyuok Jung, Federico de Gregorio

Research output: Contribution to journalArticle

39 Citations (Scopus)
Original languageEnglish
JournalInternational Journal of Advertising
Volume28
Issue number2
Publication statusPublished - 2009 Sep 7
Externally publishedYes

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product placement
public policy
student
Consumer attitudes
Public policy
Product placement

ASJC Scopus subject areas

  • Communication
  • Marketing

Cite this

Non-student consumer attitudes towards product placement - Implications for public policy and advertisers. / Sung, Youngjun; Jung, Jong Hyuok; de Gregorio, Federico.

In: International Journal of Advertising, Vol. 28, No. 2, 07.09.2009.

Research output: Contribution to journalArticle

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