Non-student consumer attitudes towards product placement - Implications for public policy and advertisers

Yongjun Sung, Jong Hyuok Jung, Federico de Gregorio

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	International Journal of Advertising
Volume	28
Issue number	2
Publication status	Published - 2009
Externally published	Yes

ASJC Scopus subject areas

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