Non-student consumer attitudes towards product placement - Implications for public policy and advertisers

Yongjun Sung, Jong Hyuok Jung, Federico de Gregorio

Research output: Contribution to journalArticle

40 Citations (Scopus)
Original languageEnglish
JournalInternational Journal of Advertising
Volume28
Issue number2
Publication statusPublished - 2009
Externally publishedYes

ASJC Scopus subject areas

  • Communication
  • Marketing

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