TY - GEN
T1 - Oldie is Goodie
T2 - 6th ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play, CHI PLAY 2019
AU - Kim, Kyoung Ho
AU - Kim, Huy Kang
PY - 2019/10/17
Y1 - 2019/10/17
N2 - For sustainable growth and profitability, online game companies are constantly carrying out various events to attract new game users, to maximize return users, and to minimize churn users in online games. Because minimizing churn users is the most cost-effective method, many pieces of research are being conducted on ways to predict and to prevent churns in advance. However, there is still little research on the validity of event effects. In this study, we investigate whether game events influence the user churn rate and confirm the difference in how game users respond to events by character level, item purchasing frequency and game-playing time band.
AB - For sustainable growth and profitability, online game companies are constantly carrying out various events to attract new game users, to maximize return users, and to minimize churn users in online games. Because minimizing churn users is the most cost-effective method, many pieces of research are being conducted on ways to predict and to prevent churns in advance. However, there is still little research on the validity of event effects. In this study, we investigate whether game events influence the user churn rate and confirm the difference in how game users respond to events by character level, item purchasing frequency and game-playing time band.
KW - Churn prevention
KW - Event effect analysis
KW - MMORPG
KW - Online game
UR - http://www.scopus.com/inward/record.url?scp=85074840553&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85074840553&partnerID=8YFLogxK
U2 - 10.1145/3341215.3354645
DO - 10.1145/3341215.3354645
M3 - Conference contribution
AN - SCOPUS:85074840553
T3 - CHI PLAY 2019 - Extended Abstracts of the Annual Symposium on Computer-Human Interaction in Play
SP - 171
EP - 180
BT - CHI PLAY 2019 - Extended Abstracts of the Annual Symposium on Computer-Human Interaction in Play
PB - Association for Computing Machinery, Inc
Y2 - 22 October 2019 through 25 October 2019
ER -
