Abstract
For sustainable growth and profitability, online game companies are constantly carrying out various events to attract new game users, to maximize return users, and to minimize churn users in online games. Because minimizing churn users is the most cost-effective method, many pieces of research are being conducted on ways to predict and to prevent churns in advance. However, there is still little research on the validity of event effects. In this study, we investigate whether game events influence the user churn rate and confirm the difference in how game users respond to events by character level, item purchasing frequency and game-playing time band.
| Original language | English |
|---|---|
| Title of host publication | CHI PLAY 2019 - Extended Abstracts of the Annual Symposium on Computer-Human Interaction in Play |
| Publisher | Association for Computing Machinery, Inc |
| Pages | 171-180 |
| Number of pages | 10 |
| ISBN (Electronic) | 9781450368711 |
| DOIs | |
| Publication status | Published - 2019 Oct 17 |
| Event | 6th ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play, CHI PLAY 2019 - Barcelona, Spain Duration: 2019 Oct 22 → 2019 Oct 25 |
Publication series
| Name | CHI PLAY 2019 - Extended Abstracts of the Annual Symposium on Computer-Human Interaction in Play |
|---|
Conference
| Conference | 6th ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play, CHI PLAY 2019 |
|---|---|
| Country | Spain |
| City | Barcelona |
| Period | 19/10/22 → 19/10/25 |
Fingerprint
Keywords
- Churn prevention
- Event effect analysis
- MMORPG
- Online game
ASJC Scopus subject areas
- Human-Computer Interaction
Cite this
Oldie is Goodie : Effective user retention by in-game promotion event analysis. / Kim, Kyoung Ho; Kim, Huy Kang.
CHI PLAY 2019 - Extended Abstracts of the Annual Symposium on Computer-Human Interaction in Play. Association for Computing Machinery, Inc, 2019. p. 171-180 (CHI PLAY 2019 - Extended Abstracts of the Annual Symposium on Computer-Human Interaction in Play).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
}
TY - GEN
T1 - Oldie is Goodie
T2 - Effective user retention by in-game promotion event analysis
AU - Kim, Kyoung Ho
AU - Kim, Huy Kang
PY - 2019/10/17
Y1 - 2019/10/17
N2 - For sustainable growth and profitability, online game companies are constantly carrying out various events to attract new game users, to maximize return users, and to minimize churn users in online games. Because minimizing churn users is the most cost-effective method, many pieces of research are being conducted on ways to predict and to prevent churns in advance. However, there is still little research on the validity of event effects. In this study, we investigate whether game events influence the user churn rate and confirm the difference in how game users respond to events by character level, item purchasing frequency and game-playing time band.
AB - For sustainable growth and profitability, online game companies are constantly carrying out various events to attract new game users, to maximize return users, and to minimize churn users in online games. Because minimizing churn users is the most cost-effective method, many pieces of research are being conducted on ways to predict and to prevent churns in advance. However, there is still little research on the validity of event effects. In this study, we investigate whether game events influence the user churn rate and confirm the difference in how game users respond to events by character level, item purchasing frequency and game-playing time band.
KW - Churn prevention
KW - Event effect analysis
KW - MMORPG
KW - Online game
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U2 - 10.1145/3341215.3354645
DO - 10.1145/3341215.3354645
M3 - Conference contribution
AN - SCOPUS:85074840553
T3 - CHI PLAY 2019 - Extended Abstracts of the Annual Symposium on Computer-Human Interaction in Play
SP - 171
EP - 180
BT - CHI PLAY 2019 - Extended Abstracts of the Annual Symposium on Computer-Human Interaction in Play
PB - Association for Computing Machinery, Inc
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