On consumers’ perception about the reliability of nutrient content claims on food labels

Rodolfo M. Nayga

Research output: Contribution to journalArticlepeer-review

8 Citations (Scopus)

Abstract

This study examines the factors affecting consumers' confidence in the truthfulness of nutrient content claims such as “low fat,” “low cholesterol,” “good source of fiber,” “light,” “healthy,” and “extra lean” used on food labels as a reliable basis for choosing foods. Results generally suggest that older, less educated, male individuals as well as those who placed less importance on nutrition when food shopping are less likely to be confident about the reliability of nutrient content claims on food labels as a basis for choosing foods than do others. Income, race, and special diet status are also significant in some of the models.

Original languageEnglish
Pages (from-to)43-55
Number of pages13
JournalJournal of International Food and Agribusiness Marketing
Volume11
Issue number1
DOIs
Publication statusPublished - 2000 May 10

Keywords

  • Consumer perceptions
  • Food labels
  • Nutrient content claims
  • Sociodemographic factors

ASJC Scopus subject areas

  • Business and International Management
  • Food Science
  • Marketing

Fingerprint Dive into the research topics of 'On consumers’ perception about the reliability of nutrient content claims on food labels'. Together they form a unique fingerprint.

Cite this