On the use of cheap talk in new product valuation

Robert G. Brummett, Rodolfo M. Nayga, Ximing Wu

Research output: Contribution to journalArticlepeer-review

18 Citations (Scopus)

Abstract

This study reports on the potential use of "cheap talk" in hypothetical new product valuation research using a simple field experiment eliciting subjects' willingness to pay for a new product. While cheap talk has been used in the non-market valuation literature, its application in hypothetical new product valuation research is very limited.

Original languageEnglish
JournalEconomics Bulletin
Volume2
Issue number1
Publication statusPublished - 2007 May 8

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)

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