On the use of multi-unit auctions in measuring consumers' willingness to pay for products

Faical Akaichi, Rodolfo M. Nayga, Jr, Jose M. Gil

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)311-317
Number of pages7
JournalAdvances in Consumer Research
Volume39
Publication statusPublished - 2011 Dec 1
Externally publishedYes

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Multi-unit auctions
Willingness-to-pay

ASJC Scopus subject areas

  • Marketing
  • Economics and Econometrics
  • Applied Psychology

Cite this

On the use of multi-unit auctions in measuring consumers' willingness to pay for products. / Akaichi, Faical; Nayga, Jr, Rodolfo M.; Gil, Jose M.

In: Advances in Consumer Research, Vol. 39, 01.12.2011, p. 311-317.

Research output: Contribution to journalArticle

Akaichi, Faical ; Nayga, Jr, Rodolfo M. ; Gil, Jose M. / On the use of multi-unit auctions in measuring consumers' willingness to pay for products. In: Advances in Consumer Research. 2011 ; Vol. 39. pp. 311-317.
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