On the use of multi-unit auctions in measuring consumers' willingness to pay for products

Faical Akaichi, Rodolfo M. Nayga, Jose M. Gil

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)311-317
Number of pages7
JournalAdvances in Consumer Research
Volume39
Publication statusPublished - 2011

ASJC Scopus subject areas

  • Applied Psychology
  • Economics and Econometrics
  • Marketing

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