Organic Meat Marketing

Ellen J. Van Loo, Vincenzina Caputo, Rodolfo M. Nayga, Maurizio Canavari, Steven C. Ricke

Research output: Chapter in Book/Report/Conference proceedingChapter

10 Citations (Scopus)

Abstract

This chapter discusses the marketing aspect of organic meat. Many factors influence the organic food purchase behavior and these factors are described. With organic meat being sold for high premium prices, the consumers' willingness to pay for these products is an important attribute to determine the potential of these products. Sociodemographic variables of the organic food consumers are described to get an overview of the organic consumer profile.

Original languageEnglish
Title of host publicationOrganic Meat Production and Processing
PublisherWiley-Blackwell
Pages67-85
Number of pages19
ISBN (Print)9780813821269
DOIs
Publication statusPublished - 2012 Feb 20

Keywords

  • Consumer perceptions
  • Local
  • Marketing
  • Natural
  • Organic meat
  • Willingness to pay

ASJC Scopus subject areas

  • Biochemistry, Genetics and Molecular Biology(all)
  • Agricultural and Biological Sciences(all)

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  • Cite this

    Van Loo, E. J., Caputo, V., Nayga, R. M., Canavari, M., & Ricke, S. C. (2012). Organic Meat Marketing. In Organic Meat Production and Processing (pp. 67-85). Wiley-Blackwell. https://doi.org/10.1002/9781118229088.ch5