Retail health marketing

evaluating consumers' choice for healthier foods.

Rodolfo M. Nayga, Jr

Research output: Contribution to journalArticle

8 Citations (Scopus)

Abstract

This study investigates the effect of socioeconomic and demographic variables, nutrition and health related factors, attitudes, and use of nutritional labels on consumers' choice for healthier food products. Seven equations are estimated representing different food types: luncheon meat, milk, cheese, ice cream, salad dressing, dessert, and meats. The results generally indicate that individuals who are less likely to choose a healthier alternative of a food product include: blacks, younger individuals, males, those with smaller households, smokers, those who take less exercise, those who are not on a special diet, those who are less aware about the linkage between diet and disease, those who put more importance on taste when food shopping, and those who less frequently use nutrition panels and labels that describe health benefits on food packages.

Original languageEnglish
Pages (from-to)53-65
Number of pages13
JournalHealth Marketing Quarterly
Volume16
Issue number4
Publication statusPublished - 1999 Dec 1
Externally publishedYes

Fingerprint

Marketing
Food
Health
Meat
Ice Cream
Diet
Cheese
Insurance Benefits
Bandages
Milk
Demography
Retail
Consumer choice
Exercise
Food products
Nutrition

ASJC Scopus subject areas

  • Marketing

Cite this

Retail health marketing : evaluating consumers' choice for healthier foods. / Nayga, Jr, Rodolfo M.

In: Health Marketing Quarterly, Vol. 16, No. 4, 01.12.1999, p. 53-65.

Research output: Contribution to journalArticle

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