Abstract
We investigate consumers’ preferences and willingness to pay (WTP) for local and organic foods using a non-hypothetical choice experiment. Past studies have observed that beliefs and attitudes affect consumers’ preferences for local and organic productions claims. However, in psychology, personality is an important factor in explaining individuals’ attitudes and behavior, since personality traits are stable features which capture how individuals think, feel, and behave. To the best of our knowledge, this is the first study to investigate the interaction between personality traits and consumers’ preferences for both local and organic food products. We used applesauce as the product in question, and we implemented the MIDI (Midlife Development Inventory) scale to capture respondents’ personalities. We focused on the “Big Five” personality traits: openness to experience, conscientiousness, extraversion, agreeableness and neuroticism. We find that personality traits can be sources of heterogeneity in consumers’ preferences for locally produced, but not for organic applesauce.
| Original language | English |
|---|---|
| Pages (from-to) | 144-154 |
| Number of pages | 11 |
| Journal | Food Quality and Preference |
| Volume | 62 |
| DOIs | |
| Publication status | Published - 2017 Dec 1 |
| Externally published | Yes |
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Keywords
- Consumers’ preferences
- Local
- Organic
- Personality traits
- Real choice experiment
ASJC Scopus subject areas
- Food Science
- Nutrition and Dietetics
Cite this
Revisiting consumers’ valuation for local versus organic food using a non-hypothetical choice experiment : Does personality matter? / Bazzani, Claudia; Caputo, Vincenzina; Nayga, Jr, Rodolfo M.; Canavari, Maurizio.
In: Food Quality and Preference, Vol. 62, 01.12.2017, p. 144-154.Research output: Contribution to journal › Article
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TY - JOUR
T1 - Revisiting consumers’ valuation for local versus organic food using a non-hypothetical choice experiment
T2 - Does personality matter?
AU - Bazzani, Claudia
AU - Caputo, Vincenzina
AU - Nayga, Jr, Rodolfo M.
AU - Canavari, Maurizio
PY - 2017/12/1
Y1 - 2017/12/1
N2 - We investigate consumers’ preferences and willingness to pay (WTP) for local and organic foods using a non-hypothetical choice experiment. Past studies have observed that beliefs and attitudes affect consumers’ preferences for local and organic productions claims. However, in psychology, personality is an important factor in explaining individuals’ attitudes and behavior, since personality traits are stable features which capture how individuals think, feel, and behave. To the best of our knowledge, this is the first study to investigate the interaction between personality traits and consumers’ preferences for both local and organic food products. We used applesauce as the product in question, and we implemented the MIDI (Midlife Development Inventory) scale to capture respondents’ personalities. We focused on the “Big Five” personality traits: openness to experience, conscientiousness, extraversion, agreeableness and neuroticism. We find that personality traits can be sources of heterogeneity in consumers’ preferences for locally produced, but not for organic applesauce.
AB - We investigate consumers’ preferences and willingness to pay (WTP) for local and organic foods using a non-hypothetical choice experiment. Past studies have observed that beliefs and attitudes affect consumers’ preferences for local and organic productions claims. However, in psychology, personality is an important factor in explaining individuals’ attitudes and behavior, since personality traits are stable features which capture how individuals think, feel, and behave. To the best of our knowledge, this is the first study to investigate the interaction between personality traits and consumers’ preferences for both local and organic food products. We used applesauce as the product in question, and we implemented the MIDI (Midlife Development Inventory) scale to capture respondents’ personalities. We focused on the “Big Five” personality traits: openness to experience, conscientiousness, extraversion, agreeableness and neuroticism. We find that personality traits can be sources of heterogeneity in consumers’ preferences for locally produced, but not for organic applesauce.
KW - Consumers’ preferences
KW - Local
KW - Organic
KW - Personality traits
KW - Real choice experiment
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UR - http://www.scopus.com/inward/citedby.url?scp=85024869818&partnerID=8YFLogxK
U2 - 10.1016/j.foodqual.2017.06.019
DO - 10.1016/j.foodqual.2017.06.019
M3 - Article
AN - SCOPUS:85024869818
VL - 62
SP - 144
EP - 154
JO - Food Quality and Preference
JF - Food Quality and Preference
SN - 0950-3293
ER -