Role of product benefits and potential risks in consumer acceptance of genetically modified foods

Benjamin Onyango, Rodolfo M. Nayga, Brian Schilling

Research output: Contribution to journalArticle

11 Citations (Scopus)

Abstract

This study examines the role of product benefits and potential risks in consumer acceptance of genetically modified (GM) foods. The study analyzes consumer willingness to consume three meat products that confer specific benefits with an inherent risk. Results indicate that respondents who were provided both the product benefit and risk information were less likely to consume the three GM food products than those who were only provided the product benefit information. Results also suggest that males are consistently more likely to consume the three GM products than females. Those who take the time to read food labels were also consistently less likely to consume the three products considered in this study. Differences in social or political values (i.e., conservative or liberal) and trust in private and public entities were not significant factors affecting consumers' willingness to accept GM foods.

Original languageEnglish
Pages (from-to)202-211
Number of pages10
JournalAgBioForum
Volume7
Issue number4
Publication statusPublished - 2004

Keywords

  • Consumer benefits
  • Genetically modified foods
  • Logistic model
  • Perceived risks
  • Willingness to consume

ASJC Scopus subject areas

  • Biotechnology
  • Food Science
  • Agronomy and Crop Science
  • Economics and Econometrics

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