Sustainable Urban Landscaping: Consumer Preferences and Willingness to Pay for Turfgrass Fertilizers

Agriculture & Biology

• homeowners 82%
• landscaping 81%
• willingness to pay 79%
• consumer preferences 72%
• turf grasses 72%
• fertilizers 46%
• ecosystems 11%
• landscape management 10%
• social benefit 10%
• water pollution 9%
• education programs 9%
• runoff 8%
• surpluses 8%
• fertilizer application 7%
• testing 6%
• economics 5%

Business & Economics

• Willingness-to-pay 100%
• Fertilizer 68%
• Consumer Preferences 58%
• Eco-friendly 42%
• Durables 21%
• Ecosystem 14%
• Water Contamination 11%
• Watershed 9%
• Psychological Well-being 8%
• Discrete Choice Experiment 8%
• Real Estate 8%
• Regulatory Environment 7%
• Contamination 7%
• Social Benefits 7%
• Surplus 5%
• Premium 5%

Earth & Environmental Sciences

• willingness to pay 72%
• homeowner 71%
• fertilizer 52%
• attribute 17%
• contamination 10%
• ordinance 10%
• landscape management 9%
• premium 9%
• valorization 9%
• environmental consequence 9%
• fertilizer application 9%
• ecosystem 9%
• surplus 8%
• program 8%
• test 5%
• watershed 5%
• regulation 5%
• runoff 5%