The decision to purchase pork in the away from home and at home markets:: The case of the united states

Rodolfo M. Nayga, Jr, Oral Capps

Research output: Contribution to journalArticle

Abstract

This article investigated the decision to eat pork in both the away from home and at home markets. Using data from the United States Department of Agriculture's 1987-88 Nationwide Food Consumption Survey, this study identified several socio-demographic and economic characteristics of consumers who have eaten pork either away from home or at home. Considering that the United States is the largest importer of pork, the information derived from this study is useful for pork processors and producers, not only in the United States but also elsewhere in the world, who wish to anticipate future market changes and derived demands for their products.

Original languageEnglish
Pages (from-to)1-14
Number of pages14
JournalJournal of International Food and Agribusiness Marketing
Volume7
Issue number4
DOIs
Publication statusPublished - 1996 Feb 14
Externally publishedYes

ASJC Scopus subject areas

  • Food Science
  • Business and International Management
  • Marketing

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