The effects of sensory fit on consumer evaluations of co-branding

Jungyong Ahn, Ahyeon Kim, Yongjun Sung

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)

Fingerprint

Dive into the research topics of 'The effects of sensory fit on consumer evaluations of co-branding'. Together they form a unique fingerprint.

Business & Economics

Social Sciences

Engineering & Materials Science